Good morning,
We said we’d keep you updated, so here’s what we know: 👇
Last night, after being passed this past weekend by the House of Representatives, the Senate passed legislation to ban or force a sale of TikTok.
If signed by the President, ByteDance will have roughly nine months to find a suitable buyer or be banned in the United States. If you want to read more, check out the News section of today's newsletter.
We’ll continue providing updates as they become available.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Daisy Jo’s Boutique, ICONIC Beverages, and Nandog Pet Gear. 👋
Four legends of ecommerce, Mirella Crespi, Savannah Sanchez, Dara Denney, and Jess Bachman are taking the virtual stage together to give you the ultimate masterclass on creating ads that convert.
Starting May 23rd, your hosts, in collaboration with Motion, will guide you through a five-week— live, virtual, and FREE— series designed to help you create (and make more money) with Meta and TikTok ads that actually convert.
You’ll get the nitty-gritty on: 👇
1️⃣ Setting the foundation
2️⃣ Ramping up ad production
3️⃣ Mastering creative hooks
4️⃣ Tracking performance
5️⃣ Spitting Creative Fire
PLUS: You’ll receive the Make Ads That Convert Workbook to put your learnings into action.
*Can’t make all the sessions? Register anyways. The assets will be ready for you in your inbox. 🤝
*Sponsored
After Taylor Swift released her much-anticipated album, The Tortured Poets Department, last week Swifties worked hard to dissect all of her songs' references.
Including…
The mention of a lilac skirt in her song "i'mgonnagetyouback". 👀
It didn't take long for the internet to figure out the skirt mentioned was referring to POPFLEX's lilac pirouette skort. The video compilation the singer shared on Instagram Stories confirmed it.
Here's how the activewear brand POPFLEX capitalized on this newfound fame by promoting via social media and making strategic changes to its website. 👇
The result?
POPFLEX got a major boost in online visibility and sales. 📈
Last week ‘popflex skirt’ was the top trending skirt and ‘purple skirt’ doubled in search interest according to Google Trends.
POPFLEX's strong marketing push resulted in their lilac skort quickly selling out in just a few hours. 💰
The activewear brand began directing attention to its other color variations as alternatives for customers who still wanted to recreate the look.
Soon after, the brand made its product available for pre-order to capitalize on the online demand, setting expectations with a CTA button that clearly states how many weeks the product will take to arrive.
We love how POPFLEX acted so swiftly 😉 and turned pop culture relevance into a successful marketing campaign! 🏆
A service based brand joined Pilothouse’s brand accelerator, Pilot Program, with one goal in mind: scale. 🚀
The team took over their campaigns, revamped their creative approach, and saw results better than anyone could have expected…
💥 Their sales doubled and their AOV increased by over $30!
This isn’t a one-off success story. Grab one of the limited spaces for Pilot Program to help your brand achieve results like these.
*Sponsored
In this episode of the pod, we chat with Matt Bertulli, the founder of Pela Case, Lomi, and the Operator’s Podcast.
He shares his entrepreneurial journey and insights on how to build a successful DTC brand and why businesses should not lean too heavily on Meta Ads to grow a business.
Matt explains: “If you’re starting out, be a good marketer. Forget about being a good Meta Ads person. Suppose your business goal is longevity and sustainability and building something of value. In that case, you need to focus on making a great product and telling a great story regardless of the tool or tactic being used.”
In this podcast, we cover:
👉 You can listen to the full episode with Matt here.
If you aren’t seeing any improvement in conversions from adding another sticky element, maybe it’s time to take a closer look at your copy and see if it addresses your customer’s main pain points.
⭐ We’re entering a new era, the cookieless era. Let Wunderkind’s Identity Playbook be your guide. Dive deep into identity resolution and its pivotal role in shaping marketing strategies. Grab your copy! *
😰 Are you dreading setting up your next email/SMS campaign? Work smarter, not harder and get HOURS of time back using Yotpo's Multi-Message campaign builder. Check it out here. *
❗ Why wait for devs when you can build your app now! Take complete control of your app’s design and UX, no code and no dev needed. Get flat-rate pricing when you build your app with Apptile. *
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
DTC 2023. All Rights Reserved.
DTC is fueled by Pilothouse company registered in Victoria, BC, Canada.