In this newsletter, you’ll find:
Let’s dive in: 👇
Only problem: the real thing is even more expensive than you thought.
Lucky for you, RH offers a credit card and membership program that 1) drops the price by 20% and 2) makes it easier to not drain your bank account on a single piece of furniture. They removed every objection.
So, you pull the trigger.
So, question for you: if this is at all relatable, how many people are doing this on your site, with your brand?
The solution: Do what RH does and give your customers a line of credit.
Tandym is the branded payment provider for modern brands, letting your customers open a branded payment method—credit or debit—in just a few clicks.
Your customers get: Accelerated rewards and additional credit. ✅
Your brand gets: Reduced processing fees, higher average order values, and higher purchase frequency. ✅
It’s a win-win.
Q4 is busy. You feel it, we feel it. Everyone with a DTC brand is prepping and planning for the hectic season ahead.
But that doesn’t mean there’s no time to review your campaigns from last year. 👀
The Pilothouse Meta team has been looking at top ads from Black Friday 2022 to see what can be reused for this year’s campaigns.
These are the main types of top-performing ads you want to look for:
Generally, you’ll want to look at ads with a decent amount of spend behind them (think hundreds or thousands) to quantify results and make sure you're turning on an ad that has a good chance of driving continued success. Here’s some metrics to look for when selecting: ROAS, engagement (both comments and reactions), total spend vs. total revenue.
Here is some data for two ads that the team is planning on bringing back this year:
🎁 Broad Black Friday messaging:
🎉 General sale messaging:
Once you’ve identified previous year's winners that fit in the categories above, here’s how the Pilothouse Meta team suggests bringing them back into the fold:
1️⃣ Turn on legacy campaigns: These are baked with learnings, and bringing back old campaigns can sometimes be effective (this varies by account and campaign, so it is worth testing).
2️⃣ Use post IDs to move last year's ads into new campaigns: This preserves social proof and allows the team to bring these ads into new campaigns and current top audiences. For more on pulling post IDs, click here.
The Pilothouse Meta team is all in on maximizing Q4 success. Steal this tip to make sure your brand is too.
Q: How do you enhance your brand, increase customer loyalty, AND create lasting connections?
A: By incorporating sustainability initiatives directly into your loyalty programs. 🌳
Face the Future experienced a significant boost in AOV, overall spending, and purchase frequency among their most loyal customers after seamlessly integrating sustainable actions with just one click at checkout. ⬇️🌿
The numbers don't lie. When you invite your customers to participate in your sustainability journey through clear communication and shared values, you cultivate a higher CLTV.
Unilever is selling Dollar Shave Club to private equity firm Nexus Capital Management, whilst retaining a 35% minority shareholding.
Way back in 2016, Unilever acquired Dollar Shave Club in 2016 approx. $1 billion, with the goal of tapping into the DTC subscription space.
Dollar Shave Club’s diversification of product line and expansion into traditional retail presented a unique scenario where Unilever made the decision that Dollar Shave Club was no longer a core strategic growth area and relinquished control.
Click to read more about the recent acquisition.
With so many competitors in the DTC space, it’s getting tougher and tougher to carve out a unique identity that makes your brand stand out from the masses. The old ‘put out a general announcement and people will buy’ no longer makes the cut. 🙅
In 2023, customers want more than just general brand information — they want a deep connection and to feel like they know you. ❣️
But how do you do that? Immersive storytelling!
Immersive storytelling weaves your products into elaborate tales, helping elevate the old way of standard launches into unforgettable, multi-platform experiences.
📖 Crafting the story
Immersive storytelling creates a community around your product or brand and offers multiple consumer touchpoints.
The narrative is carefully designed to enhance consumer interactions, deepen the relationship, and strengthen engagement with potential shoppers. 🛍️
Immersive storytelling represents a significant evolution from traditional linear narratives that have dominated the DTC social media scene for years.
For example, linear narratives might look a little like this:
But immersive storytelling might look a little like this:
Seems like there’s a clear winner in terms of brand impressions these days, right? 🤷 Click here to learn the benefits of immersive storytelling and how your brand could put it into action.
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
🚨 Last chance for 100's of high-quality micro-influencers posts for less than $6k. Get influencers talking about your business before BF/CM. Submit your brief and let minisocial do the rest. It's that easy!*
🔎 Google updates the “About this image” tool to display a file’s origins, metadata, and additional context like news descriptions and fact-checking sites.
✖️ After one year under new leadership, X users are spending about 32 minutes per day on the app. Other notable insights include an average of 1.5 million sign-ups each day.
🍎 Tune into Apple’s Scary Fast event on Halloween at 8:00pm EST. Teaser’s allude to the announcement of new chips or hardware in the coming months.
🎵 TikTok released a small business starter guide to help brands establish a strong presence on its platform. The guide instructs brand owners on how to set up an ads manager and use a TikTok Pixel.
2023 Budget Final, Final, Final (last one we swear!!).
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Kate Gullett, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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DTC is fueled by Pilothouse company registered in Victoria, BC, Canada.