Good morning,
Meta Ads has been experiencing some glitches recently.
A widespread bug this week prevented some accounts using credit cards from publishing ads because they could not find payment. The error message read ‘can’t find a funding source for the account.’
This is a reminder to double-check your Mother’s Day ads to ensure that your campaigns are firing correctly.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Solo Sports, Blind Cat Chocolate, and Grow With Noot. 👋
If you could have a peek into how other brands are crushing email and SMS, what would that mean for you? A revamped strategy? More sales? Growth like never before? 🤔
Klaviyo analyzed 143 THOUSAND brands to uncover the data-backed best practices, checklist of essential actions, and case studies to guide and inspire your growth.
In the choose your own adventure style report, select your path based on marketing focus and business size.
You’ll get access to data on:
Don't sleep on stealing proven strategies from these top brands. 👇
*Sponsored
Prebiotic drink brand OLIPOP just released a new flavor, Peaches and Cream, in collaboration with Mattel to promote Barbie’s 65th anniversary.
After going viral on social media, the 80s-inspired pink cans are already in huge demand.
As part of its marketing strategy, the brand has also created a custom landing page, Peaches & Cream Kitchen, where visitors can enter to win a free can of the new beverage. 🍑
The aesthetic landing page takes you inside a Barbie-inspired kitchen with a pink fridge in the center. 😍
And…
It does a great job of getting visitors to come back to the website on a daily basis. 📈
Here’s how OLIPOP did it:
The takeaways?
This landing page is a creative way to excite OLIPOP customers about the newest product launch. 💡
The daily giveaways create buzz around the launch and get visitors into the habit of visiting the OLIPOP website and clicking through, priming them to convert. Visitors can also be retargeted later when they drop another version in a few weeks.
Getting repeat visitors is not always easy, but this imaginative campaign proves that adding creativity into the mix can make a big difference in your website traffic performance!
Jones Road Beauty doesn’t discount. Ever. Yet, last year their Klaviyo attributed BFCM revenue grew by 167%. 📈
No Black Friday deals + massive growth isn’t a story we’re used to hearing in the busiest shopping season of the year. In partnership with Klaviyo, Jones Road broke down what drove their record breaking year.
Here’s some highlights:
Jones Road did as much revenue in the first 30 minutes of BFCM 2023 as they did the entire BFCM 2022 weekend. 🤯 If you want the full scoop on how they did it: 👇
*Sponsored
How do you measure your video ad performance on Meta Ads?
Ultimately, you want to create ads that drive sales, but before a sale can occur, we need to focus on getting users to click on your ads and stop their scroll.
By focusing on earlier metrics, you can cut out losing ads quicker, make your testing budgets more efficient, and find more winners you can scale. 🏆
Scroll stop rate is an important early metric that tells you how successful your ad hook is in video creatives.
The more engaging your hook, the better your scroll stop rate will be.
So, how do you determine if your ad is a scroll stopper?
Here’s the simple formula:
People who viewed your video for at least 3 seconds ÷ 1,000 impressions
If you land between the 40 - 60% range then, congrats! This signifies a good ad that users at least pause to consider, which could possibly lead to higher conversions.
Struggling to come up with a good hook for your brand? The Pilothouse team put together a roundup of ads, using some of those ads as examples, we’ll break down three tactics you can try when building your hooks:
1️⃣ Relatable:
2️⃣ Disruptive:
3️⃣ Informative:
See more best-in-class video ads on this Pilothouse page.
TikTok isn’t going down without a fight. This week, the company sued the U.S. government and called the law “unconstitutional” and an “unprecedented violation” of the First Amendment.
What does this mean? The legal challenge could delay the ban, but we’ll follow this story closely and provide updates as the situation develops. Read the full story in our news section below. 👇
Becoming an entrepreneur requires a lot of dedication and shouldn’t be seen as an escape from the 9-to-5 grind.
It takes a lot of patience, perseverance, and sleepless nights!
🔍 Klaviyo analyzed 143K brands so you don’t have to. Read the report for data-backed best practices for email and SMS, checklists to guide essential actions, and real-life success stories. Grab your copy here. *
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
DTC 2024. All Rights Reserved.
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