The greatest use of ‘in perpetuity’.
Good morning,
Even though Shopify's stocks dipped after a solid Q4 earnings report, Shopify President Harley Finkelstein is confident about the company's growth this year.
He mentioned some key milestones: In 2023, Shopify drove $236 billion in GMV (Gross Merchandise Value), surpassing the overall US retail market. In Q4 alone, revenue hit $2.1 billion, with free cash flow reaching $446 million.
Rest assured, DTC is not dead.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: The Eye Institute, Sunnyside Lodge, and Fledge Labs. 👋
A service based brand joined Pilothouse’s brand accelerator, Pilot Program, with one goal in mind: scale. 🚀
The team took over their campaigns, revamped their creative approach, and saw results better than anyone could have expected…
💥 Their sales doubled and their AOV increased by over $30!
This isn’t a one-off success story. The team has opened up limited spaces for Pilot Program to help your brand achieve results like these.
If you want to scale to new heights, get in touch with the partnerships team today.
🚨 Kickstart your growth and unlock your brand’s full potential.
Looking to grow on Linkedin?
Richard van der Blom, the founder of Just Connecting, a platform for social selling and LinkedIn training has some thoughts.
We read his LinkedIn Algorithm Insights 2024 Report and it’s full of useful information on how you can grow your online authority on LinkedIn.
The best practices guide is armed full of useful stats to help your LinkedIn growth strategy:
Here are some important highlights:
Most users are coming from mobile: Compared to desktop, mobile reigns supreme. 65% are mobile users while 35% are from desktop. 📱
Posting 3-4 times a week is ideal: This is the bare minimum to get the LinkedIn algo to like you. This can be text posts, videos, or carousel posts
Show your face! Posts that contain images perform better compared to text-only posts but the ones that perform the best contain selfies with a 30% boost. 😀
Polls are an easy way to engage your audience: It only takes one click for someone to vote for your poll so add these to your content mix
Use these algorithm learnings next time you post on LinkedIn so you can reach more people with your posts and grow your network!
Did you know Shopify stores can make 10–15%+ more revenue just by adding upsells?
Seriously — and you can add upsells in minutes with OneClickUpsell.
OneClickUpsell is a guaranteed win for Shopify merchants:
15,000 stores already use OneClickUpsell, and guess what?
They’ve made a staggering $670 million in extra revenue!
⏰ 10 minutes from now, you could have highly profitable upsell funnels working across your entire store — and watch as your sales jump 10–15%+ overnight.
Don’t lose another dollar in free upsell revenue…
Try OneClickUpsell for free today
In this episode of the pod, we catch up with Spencer from Pilothouse’s TikTok team to talk about why TikTok Shops is a great opportunity for SMBs even if you don’t have a huge following, how the affiliate program works, and monetization.
In this podcast, we cover:
Spencer explains:
“The value add of TikTok Shops is through the affiliate programs. Through the Shops affiliate page, you can fill out a profile about the product, its selling point and set an affiliate percentage. You can sign on 50+ creators and then narrow down the list and work with a handful that really drives conversions to your store.”
👉 You can listen to the full episode with Spencer here.
💸 When your inventory flies off the physical and digital shelves, omnichannel automations are a MUST. Join Square and Finale Inventory TOMORROW to learn how to keep inventory, margins, and operations maximized. Register now to get ahead. *
📈 How can AI CX increase your conversion rate? (Hint: Limitless Personalization) Learn how your brand can take full advantage of AI at the fast-approaching Commerce Experience Summit. *
Do your customers trust you?
Focus on building your online reputation, adding social proof for your product, and getting credible mentions for your business. Only then will you see an improvement for your website sales.
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
DTC 2024. All Rights Reserved.
DTC is fueled by Pilothouse company registered in Victoria, BC, Canada.