📦 - Let’s See How the Earth Responds to That

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‍Friday, December 1, 2023

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It’s a wrap. 🎶When you’re done sharing your Spotify Wrapped highlights on social media and judging your friend’s musical tastes, here are a few newsworthy stories of the day:

1. Amazon’s partnership with the NFL was a major win, bringing in over 9.6 million viewers who watched the game on Black Friday. Shoppers got a chance to enjoy the game while browsing through shoppable content on Prime. 🏈 💰
2. Try these catchy social hooks and get customers to watch your organic content or holiday ad campaigns (examples below) 🎄
3. Musk says ‘eff you’ to advertisers like Disney CEO Bob Iger for abandoning X and trying to ‘kill the company’ during an interview at a conference for business leaders. Yikes.
4. Can you believe it’s almost the end of year? Peek our DTC Wrapped highlights here. 🎉 😎

Let’s dive in: 👇

‍DATA OPPORTUNITIES

✌️ 11 Ways to Send Less, Make More, and Power Smarter Digital Relationships *

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Customer data creates infinite opportunities to connect more effectively with your customers. But with so many possibilities… Where to begin? 🤔

Our recommendation: Take inspiration from the big book of Klaviyo use cases. It features 11 use cases, all based on the tactics of real-world brands that use Klaviyo to power smarter digital relationships.

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Learn how to:

• Activate your data in real time to better target, personalize, and measure interactions
• Connect with customers with seamless messaging across email, SMS, mobile push, and beyond
• Guide your marketing with built-in AI, automations, predictive analytics, and benchmarks
• Grow your audience, customer lifetime value, and total revenue like never before

It’s time to make the most of your customer data. Download the big book of Klaviyo use cases to get started today. 📚

Download Now          

‍SOCIAL MEDIA TIPS

🍭 Catchy hooks to use for holiday SZN

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During the busiest time of the year, brands will need a persuasive hook to nab shoppers' attention.

Those first few seconds are crucial to stop them from scrolling away.

Here are some to make you stand out when creating organic content, ads, or guidelines for influencer campaigns.

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You can tailor these hooks below to your niche:

• Gift ideas that don’t suck ❌
• The perfect gift for the person who says they want nothing 🎁
• Holiday finds that are too good not to share 🤭
• 3 reasons why you should shop at [insert brand name] for the holidays 👍
• The ultimate gift for (x) that you’ve been searching for 💗
• Stop scrolling, we found the perfect gift for this year ❗
• Gift idea for anyone with (x) (e.g. pet, kids, etc.) 🐶

Here’s a TikTok example below with a catchy hook that starts with:

‘This video is for the girl who doesn’t know what to ask for Christmas this year.’

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Why this works so well:

This is a fantastic way to position your product as a great gift and also spread awareness about any limited edition products or sets you have available.

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💡Bonus points if there’s a discount code customers can use to shop as well.

Have you tried using any of these catchy hooks? 👀 Let us know how well they worked out by tweeting us at DTCNewsletter.

‍ACQUISITION

👀 Are You Setting Your Q1 Acquisition Goals? We Think You Could Aim Higher *

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Meet Nift, the acquisition channel with reliable customer acquisition costs and consistent growth!  

With over 40M users exploring new brands, Nift is the top choice for DTC brands seeking a high volume of conversions and lasting value at unbeatable costs!

💎 A top jewelry brand saw 6,976 first-time buyers at less than 50% the cost of paid social.

🎵 A top streaming service gained 33,139 trial subscribers well below their target costs.

🍲 America’s #1 meal kit added an additional 16,472 first-time buyers in just one quarter.

Dive into Nift's case studies for some real-deal insights, or book a demo with a Nift rep and jump straight into exponential growth.

‍See 2023 DTC Brand Case Studies          

‍Q1 2024

👀 Have you started making Q1 plans???

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Q1 might feel far away, but time really does fly. Sooo, now is the time to start making plans for Q1 if you haven’t already!

Here are a few things to consider:

What seasonal moments align with your brand?

• Valentine’s Day is the biggest gifting holiday in Q1 and the Pilothouse team starts prepping creative for the big day right after Christmas.
• One brand that Pilothouse works with 2x’d spend and saw ROAS increase by 7.41% in the 30 days leading up to Valentine’s day. So, it’s ideal to leverage learnings from now until January for Valentine’s Day creative, landing pages, and offers!

‍Do you have a Q1 product?

• If you’re in the health and wellness or beauty spaces, January can be a huge month.
• A beauty brand that the Pilothouse team scaled in Q1 2023 saw a 29% increase in Shopify net revenue in January and overall ecosystem efficiency improved by 3% making it a more profitable month for the brand.
  

Are you planning on launching any new products or variants?

• This is the biggest piece to get a head start on especially if you’re ordering samples, making revisions, doing photo shoots, writing product descriptions, creating PDPs, etc.
  

What are your growth goals and efficiency targets? And what actions do you need to take to hit these?

• The Pilothouse team recommends zooming out and planning out your targets for the whole year and adjusting projections as the year progresses.
• This can also help determine what key initiatives your brand should launch throughout the year (new products, seasonal promotions, market expansion, etc.)

We promise, Q1 will sneak up on ya. Follow these tips from the Pilothouse team to get yourself started off on the right foot for 2024 success.

‍SPONSOR DTC

📥 Promote your product to 160,000 digital marketing professionals

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DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.

‍🌐 SOCIAL SPHERE

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A big part of why Black Friday and Cyber Monday saw soaring numbers was because of the ever-growing popularity of buy-now-pay-later options.

Statista breaks down some of the more popular options which include Paypal leading the charge followed by Amazon Pay and Afterpay.

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‍⚡ QUICK HITS

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🚀 Learn from the CX GOAT. Gorgias and Eli Weiss created the ultimate guidebook to ecommerce CX. Discover the strategies, playbooks, and customer-centric mindset used to scale leading DTC companies. Download your free copy. *

🍫 A lil free chocolate since you made it through the week. Purdy’s Chocolatier invites users to play Reconnect Roulette. By sending a text to a loved one, you will get a reward code to redeem for a sweet treat.

🛍️ Just in time for the holidays, Pinterest adds direct links as part of their advertising features for marketers so it only takes one-click for customers to find your ecommerce site.

👏 YouTube provides more creators with access to Product Drops as a way to help boost engagement and sales during live streams. Watch for more info here.

👀 BANTER                            

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‍Have you heard our latest podcasts?

• 3️⃣ AKNF 356: The Three Stages of TikTok Ad Mastery With Spencer from Pilothouse
• 📽️ Short Form Video or Die with Colin Landforce.
• 💄 AKNF 354: EXTREME Email Makeover with Retention Director Jordan Gordon: banger includes, stinker excludes for maximum revenue and deliverability this Q4
• 🤝 What Leading DTC Subscription Brands All Have in Common w/ Anatta + Recharge
• 🤑 CRO to Sell More Stuff with Nik Sharma and Brett Turner.

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Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.

DTC Newsletter is written by Rebecca Knight, Frances Du, and Michael Venditti. Edited by Eric Dyck.

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Please note that items in this newsletter marked with * contain sponsored content.