It’s a wrap. 🎶When you’re done sharing your Spotify Wrapped highlights on social media and judging your friend’s musical tastes, here are a few newsworthy stories of the day:
Let’s dive in: 👇
Customer data creates infinite opportunities to connect more effectively with your customers. But with so many possibilities… Where to begin? 🤔
Our recommendation: Take inspiration from the big book of Klaviyo use cases. It features 11 use cases, all based on the tactics of real-world brands that use Klaviyo to power smarter digital relationships.
Learn how to:
It’s time to make the most of your customer data. Download the big book of Klaviyo use cases to get started today. 📚
During the busiest time of the year, brands will need a persuasive hook to nab shoppers' attention.
Those first few seconds are crucial to stop them from scrolling away.
Here are some to make you stand out when creating organic content, ads, or guidelines for influencer campaigns.
You can tailor these hooks below to your niche:
Here’s a TikTok example below with a catchy hook that starts with:
‘This video is for the girl who doesn’t know what to ask for Christmas this year.’
Why this works so well:
This is a fantastic way to position your product as a great gift and also spread awareness about any limited edition products or sets you have available.
💡Bonus points if there’s a discount code customers can use to shop as well.
Have you tried using any of these catchy hooks? 👀 Let us know how well they worked out by tweeting us at DTCNewsletter.
Meet Nift, the acquisition channel with reliable customer acquisition costs and consistent growth!
With over 40M users exploring new brands, Nift is the top choice for DTC brands seeking a high volume of conversions and lasting value at unbeatable costs!
💎 A top jewelry brand saw 6,976 first-time buyers at less than 50% the cost of paid social.
🎵 A top streaming service gained 33,139 trial subscribers well below their target costs.
🍲 America’s #1 meal kit added an additional 16,472 first-time buyers in just one quarter.
Q1 might feel far away, but time really does fly. Sooo, now is the time to start making plans for Q1 if you haven’t already!
Here are a few things to consider:
What seasonal moments align with your brand?
Do you have a Q1 product?
Are you planning on launching any new products or variants?
What are your growth goals and efficiency targets? And what actions do you need to take to hit these?
We promise, Q1 will sneak up on ya. Follow these tips from the Pilothouse team to get yourself started off on the right foot for 2024 success.
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
A big part of why Black Friday and Cyber Monday saw soaring numbers was because of the ever-growing popularity of buy-now-pay-later options.
Statista breaks down some of the more popular options which include Paypal leading the charge followed by Amazon Pay and Afterpay.
🚀 Learn from the CX GOAT. Gorgias and Eli Weiss created the ultimate guidebook to ecommerce CX. Discover the strategies, playbooks, and customer-centric mindset used to scale leading DTC companies. Download your free copy. *
🍫 A lil free chocolate since you made it through the week. Purdy’s Chocolatier invites users to play Reconnect Roulette. By sending a text to a loved one, you will get a reward code to redeem for a sweet treat.
🛍️ Just in time for the holidays, Pinterest adds direct links as part of their advertising features for marketers so it only takes one-click for customers to find your ecommerce site.
👏 YouTube provides more creators with access to Product Drops as a way to help boost engagement and sales during live streams. Watch for more info here.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
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