Good morning,
Happy Earth Day! This is the perfect day to celebrate the planet but also reflect on ways we can reduce our plastic usage.
Keep scrolling for more sustainable packaging tips! 👇
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Lexia Learning, Tartan Blanket Co. and Little Emperors. 👋
If you work with email and SMS, chances are you’re pretty dang tired of setting up endless versions for every campaign. 🙃 One flow gets this, one segment gets that. It’s tedious and outdated.
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Ecommerce brands who want to lessen their environmental impact should look into sustainable packaging providers.
Why?
Because the plastic problem affects everyone.
The single-use plastic waste problem is harmful not only to the environment but also to wildlife and human health.
Still need convincing?
Here’s a mind boggling stat: Plastic can take up to 1,000 years to break down. 😲
What’s the solution?
Minimizing packaging and using recycled materials can help.
But what if your packaging was biodegradable?
When disposed of, it would not harm the environment and contribute to the plastic problem.
Compostable packaging = less waste
Here are a few companies creating sustainable packaging materials:
🍄 Mushroom Packaging by Ecovative: uses materials from mycelium (derived from mushrooms) and is 100% compostable. It can be a sustainable alternative to plastic or styrofoam packaging.
The LA-based artisanal candle brand Shrine created this mycelium-based packaging for their Topiary candle. The arch packaging is aesthetically pleasing, and the compostable materials fit in well with their sustainability mission and the candle’s earthy scent profile.
🪵 Bpacks: turns agricultural and wood waste into 100% biodegradable, recyclable, and compostable packaging materials.
This plant-based packaging is a renewable resource since trees can be replanted, and wood packaging has a lower carbon footprint than plastic.
🌱 Traceless: harnesses plant residue and agricultural waste designed for the biological cycle and doesn’t leave any toxins behind.
Their patent-pending technology extracts natural biopolymers from plant residue, turning them into plastic-free, traceless material.
The takeaway?
Customers want to buy from environmentally responsible brands: Using a sustainable packaging provider is an investment that will only pay off in the long run.
Get ahead of regulatory compliance. Countries around the world are introducing stricter regulations regarding packaging waste. Switching to more sustainable materials allows your brand to be a cost-saving measure and avoid potential fines.
All these plant-based compostable packaging options provide innovative packaging solutions for ecommerce brands. Protect the planet by partnering with a biodegradable packaging solutions provider.
Want to unlock compounding growth?
It's better to make gradual investments in one data-driven direction rather than constantly changing directions.
The Pilothouse Meta team shares that one of the biggest mistake they see brands make is not leaning into the compound investment of positive data signals and constantly changing directions to find 'bigger' and 'fancier' results.
Remember: growth is a marathon and not a sprint.
This is true for paid media. Momentum matters!
While doing the same thing over an extended period may yield little results, you'll see significant growth in the long run.
What seems like massive growth in the micro is usually really slow overall growth in the macro since people never tap into compounding growth because they are always starting from zero.
So, how do you scale using paid ads?
Here are three tactics you can start applying right away:
✅ Nail the Hook + Have a Good Offer + a Clear Call to Action: Once you find the optimal combination, rinse and repeat. Keep the same equation, but change the delivery and keep pushing budgets behind the original scaling ad.
✅ Strong Evergreen Offer: Provide a solid year-round evergreen offer on paid socials rather than one big discount every so often in the year.
✅ Lean Into Working Angles: when you find an angle or messaging that converts, lean into it. Don't turn down/shut off an ad with an angle that doesn't encompass the brand image. One ad is just a single touchpoint of the brand. And that one ad is making you money!
Big thanks to the Pilothouse team for the Monday Meta motivation. 🤝
Knowing when to save and when to spend is important for entrepreneurs.
Remember cutting corners can result in wasted time and time is money!
🤯 Launching a new brand and want to make a big impact? Partner with influencers and reach a wider audience with SARAL. Easily manage your influencer campaigns and track your results. Sign up for a free trial. *
🤖 Get the attention of Generation GPT. Uncover why Gen Zalpha values authenticity over AI and how it can boost your marketing tactics. Download PRZM's Gen Zalpha Handbook here. *
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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