Goooood morning, look alive people! We’re almost through all the end of year holidays sales which means cheaper ad costs are on our horizon. 🤠
P.S. If you’re looking to unload some of that leftover slow moving stock before the end of the year, offer discounts and get creative with your positioning. Play-Doh was first sold as a wallpaper cleaner and look at them now — pivoooooot!
Speaking of growth in Q1, here’s what you’ll find in today’s newsie:
You’re reading this newsletter along with new subscribers from: Dune Jewelry, Custom Ink, The Tartan Label, and Tails.com 👋
Want your growth in 2024 to look something like this? 🚀
Just follow the path of Lovevery, the montessori-inspired toys and subscription boxes suitable from infancy through toddlerhood.
In this article, we did a deep dive into Lovevery’s marketing strategy to pinpoint the secret sauce to their success.
We narrowed it down to 7 tips:
Read the full piece here, and learn how you can apply the same tactics for “explosive growth” this year!
We've all heard the horror story of hiring an influencer to post for your brand, then seeing no sales. 🥲
What brands like Athletic Greens, Sephora, and Lululemon got right was they didn't "hire influencers.” They built direct-to-creator relationships with influencers and made them ambassadors first. 🤝 If you want similar results, start reaching out to creators directly.
Tools like SARAL make this process easy with automations to find, reach, and manage influencers. With affiliate tracking, payments, and Shopify integration, influencer marketing is easier than ever!
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It’s a tale as old as time… The turn over of a new year means it’s time to reinvent yourself and plan for the year ahead. Hence the sudden surge of “New Year, New You” content.
But, as trends have shifted over the years, January isn’t the only time of the year where people prioritize self care anymore. Year round self care themes (look at the growth of 75 hard!) means the standard messaging that once performed so well seems to fall a bit flat.
So this year, we’re embracing New Year, New… No thank you. ❎
One of the biggest mistakes the Pilothouse Meta team sees in Q1 is brands trying too hard to fit their non-new years goal oriented product into the new years resolution box.
Trust us on this one, new year new $5,000 couch just doesn’t have that same ring to it. 😂
To avoid the disappointment of your “New Year, New (Product)” sale not turning the results you want, bounce back to the basics.
It’s a fresh quarter! Starting fresh and bringing it back to the basics of highlighting your unique selling points can help you capitalize on those sweet sweet low cost-per-clicks.
If you are running a new years sale, call it like it is! Don’t frame it as a resolutions product; instead, lean into your evergreen angles and present the benefits of your products as a whole.
Choose for yourself, which one is the stronger approach? 👇
Take time to celebrate those quick wins but make sure to also plan for the future. A successful business focuses on long-term growth which requires planning and scaling without burning through your budget.
🚨 Attention: All Commerce Enablement Founders! Sign up and see what Shopify, Amazon, Synchrony, and Firework are doing in AI at Vesey Ventures’ “Future of Commerce” Breakfast at NRF 2024. *
🧑🏫 Okay, but if you are looking for a New Year's resolution, consider going back to school. Scale School. Learn the same strategies Pilothouse uses to generate profits for their partners…
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
Now this, THIS is peak advertising. SOLD. 🐶
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DTC Newsletter is written by Rebecca Knight, Kelsey Hess, Frances Du, and Michael Venditti. Edited by Eric Dyck.
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