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DTC744: Coors Light Super Bowl Ad Campaign
We discuss how Coors Light used a typo in their ad campaign to widen their audience reach and increase engagement leading up to the Super Bowl.
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Bonus: Market Like an Investment Banker with Bradley Keefer from Keen
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Issue 112
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We go over how Amazon’s new AI-powered ad targeting tool Brand+ helps advertisers create brand awareness campaigns that can lead to conversions.
We go over five important ad principles you should know to cut through the noise and create a killer ad that demands attention from your audience.
Why AI agents are gaining popularity and how ecommerce brands can build their own agent to streamline tasks like inventory management and returns.
We cover the buzziest Valentine’s Day product launches from brands like UGGs and SKIMS according to Google Trends plus how they built hype.
Learn how fashion brand Meshki uses these clever psychological tactics on their product detail pages to get customers to act now and purchase.
How Avocadoes from Mexico uses AI in its interactive and shareable Guacline campaign starring NFL star Rob Gronkowski to give users guac inspo.
We share fun Valentine's Day ad creative formats you can test out, including using themed backgrounds and being playful with your messaging.