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LATEST NEWSLETTER
How BNPL Improves Conversion Rates
Discover why adding a BNPL option on your checkout page is a must when it comes to improving conversion rates especially during an economic downturn.
LATEST PODCAST
Ep 505: How Pins and Aces Built a $25M Golf Brand with Limited Drops and Omni-Channel Expansion
Content
Issue 112
Tiktok introduces two new brand suitability features like video exclusion and profile feed exclusion so brands have more control over ad placements.
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We provide tactical tips on how ecommerce brands can reallocate their ad budget during tariff uncertainty without hurting their conversion rate.
Learn how the Reformation turned the controversial Katy Perry space flight mission into a cheeky mailer promoting their responsibly made clothing.
Why are so many e-commerce brands running 'Beat The Tariff' sales, and how can these promotions help improve cash flow during uncertain times?
We discuss why ecommerce brands allow customers to opt out of Mother's Day campaign emails and how this can help lower unsubscribe rates in Q2.
We examine Zing Pantry's website and how the EcoCart plugin enables customers to shop sustainably and boost conversions at checkout.
We review Amazon's new coupon fee structure, which takes effect in June 2025, and how it will impact sellers promoting high-ticket items the most.
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