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LATEST NEWSLETTER
DTC1005: ChatGPT Placements, Attribute Post-Click Ecosystem, and Meta’s Partnership Placements
We discuss the pros and cons of running ChatGPT ads, diving into its premium pricing model, limited performance analytics, and search intent.
LATEST PODCAST
Ep 41: The Value Beyond What You Sell
Content
Issue 112
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We recap the best and worst Big Game ad campaigns, email strategies, and scrappy social media engagement plays to earn viewer's attention this week.
Learn how Sweethearts Candies' hilarious Valentine's Day campaign 'Love In This Economy?' shows how dating has evolved under financial pressure.
Learn how to make your website readable for AI engines. Pilothouse shares a helpful checklist for brands so they can increase online visibility.
We analyze Bala's email strategy and explain why having clear incentives above the fold, plus different abandon cart messaging can help performance.
We share ten marketing truths that stand the test of time despite tools changing and platforms evolving. Learn what still works after 1000th issues.
Pilothouse shares why Meta ad account consolidation is key and when brands should launch new campaigns by answering these three key questions.
How brands can win Game Day attention (even without investing in an $8 million dollar commercial) using Heinz's KegChup product launch as an example.
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