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DTC1078: ChatGPT to Claude Migration and Latest Claude Updates
Migrating from ChatGPT to Claude is easier than you think. Learn how to effortlessly move your AI context, instructions, and brand workflows today.
LATEST PODCAST
Ep 88: The Psychology Behind the Buy: Skims and Percival and What Your Email Program Should Learn
Content
Issue 112
Discover why brand collabs are the key to standing out in crowded feeds. Learn how an apparel brand boosted paid performance with a celebrity collab.
We analyze rhode's minimal and impactful Meta ads, plus how they used celebrity-led founder content and B-roll to the fullest.
Are Meta's dynamic identity partnership ads worth it? Learn the surprising results from a Pilothouse test on a $50M health and wellness DTC brand.
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Pilothouse shares four creative formats that allow brands to show off other SKUs in their catalog so its aesthetically pleasing and improves conversion rates.
Amazon merges Rufus and Alexa+ to create a powerful AI shopping assistance called Alexa for Shopping. Pilothouse shares tips for how brands can get ahead.
We take a look at ButcherBox's conversational SMS strategy with Postscript and how its Hey Chef cooking hotline increased SMS-attributed revenue by 284% YoY.
We examine how Unbound Merino's Google ad strategy only targets the minimalist traveller and how uncovering new audiences can help accelerate growth.