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DTC968: Presell Pages, Financial Case for CRO, and Speed Up Video Performance
Why you need a presell landing page if your product falls into one of these three categories, along with real client results from Pilothouse.
LATEST PODCAST
Ep 33: Building the Omnipresent Brand (Part 2): Where Is the Line?
Content
Issue 112
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Pilothouse shares how Instagram's algorithm is prioritizing replays as an engagement signal and what brands can do to get users to rewatch content.
Pilothouse shares why ecommerce brands need to plan their Valentine's Day campaigns now since shoppers start looking for presents in Q5 and January.
Pilothouse shares how they use AI to help clients expand their image assets using tools like Nano Banana and tips for revive high-performing content.
How Vitruvi can cut decision fatigue, boost site speed, improve PDPs, and strengthen scent discovery to lift conversions during peak holiday traffic.
Pilothouse shares why ecommerce brands should be doing Q1 planning in Q4 to leverage seasonal moments like New Year's, Valentine's Day and Super Bowl.
Pilothouse shares why reducing branded search too quickly in Google Ads destabilizes Smart Bidding, raises CAC, and weakens full-funnel performance.
Pilothouse shares how brands can companies can make their brand feel like a part of the holiday experience by using these 3 tactics on social media.
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