In this newsletter, you’ll find:
Let’s dive in: 👇
1. Maximize your Amazon subscription revenue
Subscription revenue is a huge growth driver on Amazon, yet some brands are still reluctant to adopt the feature.
We get it. A 10% discount is nothing to scoff at.
But what if we told you there are a few ways to make even more revenue through subscriptions than you previously thought?
Check out what the Pilothouse Amazon team has to say about leveraging that discount to draw in even more loyal customers for that sweet recurring revenue.
Leveraging the subscription model allows you to ease your KPIs for initial sales with the promise of future recurring revenue. Top it off with some Subscribe and Save coupons, and you’ve got yourself a winning Amazon strategy to compete with the biggest names in the game.
2. Have you heard our latest podcasts?
🤑 Kevin Liu - Simplifying E-Commerce Sales Tax with Numeral
🛏️ DTC Archive - Davie Fogarty - The Oodie: on getting to $400 Million FAST
📧 AKNF 331 - Jogo's Retention Bootcamp - The Welcome Series (2 of 3)
💥 Ned Samuelson - Criteo: Critical Q4 Tips
🐶 Jordan Karcher - Grounds and Hounds Co.: Spilling the Coffee Beans on Product-Centric 8-Figure Growth
🤖 Ben Kruger: Opening Pandora's Search Box: Google vs AI
3. Ready to save 40+ hours of influencer sourcing and campaign management? *
UGC and influencer campaigns eat up precious time with three things: Sourcing, Briefing, and Management.
Insense aims to remove these bottlenecks by managing and centralizing communication, delivering your UGC content, matching you with creators, and enabling you to build long-term partnerships.
They've helped over 1,400+ brands, such as Obvi, ATTN Agency, and Kulin, scale their UGC production for Meta and TikTok, posting by micro-influencers to grow their reach and whitelisted influencer ads!
4. Breaking down the benefits of discounts
Discounts are the secret sauce that fuels the growth of the humblest mom-and-pops to name-brand products, but without careful consideration, you could find yourself doing more harm than good.
Lean into FOMO with some flash sales to reward the most attentive and loyal customers with exclusive discounts, or leverage abandoned cart discounts to bring valuable consumers back into your checkout!
We have a sweet tactic involving cashback offers (you heard that right!) instead of a discount that can skyrocket your conversions without negatively impacting your bottom line.
5. Tighten up your data and improve DTC sales with just one click *
Safari's latest cookie updates have created massive gaps in your website visitor data. This directly impacts your ability to target on Facebook and Klaviyo - leaving thousands of sales dollars on the table.
But with Smart-ID, you can set a lifetime identifier for every visitor, enabling you to target customers better. The result?
For Facebook: a 50% improvement in event match quality and a 31% increase in ROAS. For Klaviyo: a 50% surge in abandonment flow revenue.
6. TikTok’s Search Ads Toggle promises a strategic edge in Q4
58% of TikTok users report discovering new brands and products on the platform instead of a conventional search engine. This presents a meaningful opportunity for brands to get discovered on the platform in the lead up to Q4 and BF/CM.
The new Search Ads Toggle in the TikTok Ads Manager enables brands to display ads in user’s search results to help businesses tap into the immense discoverability potential of the platform.
Search Ads will utilize existing In-Feed Ad content and appear alongside organic search results based on user queries. The ads are marked with a "Sponsored" banner and are positioned based on relevance and user intent.
TikTok's internal research indicates that activating the Search Ads toggle leads to more efficient conversions for better ad group performance.
⚡ Quick Hits
🚀 Q4 is right around the corner… If you don’t have 100% confidence in your current agency, now is the time to make a change. Chat with someone on the Pilothouse team now.
✖️ X offers small and medium businesses a $250 ad credit when $1k is spent on X ads. Executives highlight the resurgence of X ads while a recent study showed that 87% of participants had no interest in paying for X ads.
🔎 Google revised their policies to comply with the Digital Services Act (DSA) in the EU. Updates include further ad transparency for researchers and additional restrictions on personalized content for younger audiences.
🎵 TikTok pushes brands to adopt the TikTok Shop integration or migrate from Storefront to TikTok shop as soon as possible. TikTok Shop allows consumers to purchase products directly within the platform.
♾️ Meta adds Branded Content to the Meta Ads Library. Researchers have the ability to search for Branded Content to obtain information like when the ad was created, who created it, and participating brand partners.
🤖 Open source AI Code Llama releases with the goal of assisting in the creation and debugging of code in a variety of languages. The AI was fine-tuned with human annotators to ensure safe responses.
Get out while you can! ☀️
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
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