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Itâs Saturday⌠and you know what that means.
Truth. Unless that movement is your fingers scrollinâ through this emailâŚ
Because weâre back with a new edition of our brand breakdowns! đĽ
In this series, weâre reviewing Bombas , a sock and apparel brand thatâs perfected comfort and style, resulting in clothing youâll never want to take off.
But theyâre not just about clothing. Bombas also has a greater mission of helping those in need, and for every purchase made, they donate an item to those affected by homelessness.
Time to get cozy with Bombas (luckily, weâre all still in our PJs, right? đ).
In this newsletter, youâll find: đ
đĽ Brand Breakdown Part 1: Bombas (Facebook Ads)
đ How leading eCommerce brands unlock subscription success with Ordergroove
đ° Get on top of your finances and invoice tracking with Settle
Read till the end to access exclusive DTC swag. đ
đ If a pal forwarded this to you, subscribe , so you never miss out.
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1ď¸âŁ Youâve got mail
This ad highlights the entire âpackage arrivalâ experience for Bombas, from delivery to unboxingâwhich, letâs face it, turns us all into little kids on Christmas. đ¤
⨠Where it shines
đĄ Pro Tips from Pilothouse
2ď¸âŁ Festive vibes
Speaking of Christmas⌠In this ad, Bombas capitalizes on the most gifted item by Grandmas worldwide đ§Ś. Who doesnât like getting a stocking full of fun new socks?!
⨠Where it shines
đĄ Pro Tips from Pilothouse
3ď¸âŁ Mission-focused
This ad has the same description copy as the previous ad but is paired with a different video. Notice how the message can change so much with different creative!
⨠Where it shines
đĄ Pro Tips from Pilothouse
From predictable, recurring revenue to deeper brand loyalty, itâs not surprising everyone is rushing to launch a subscription experience. đââď¸
đŠ Sadly, not all will succeed.
While some merchants fail even to attainâmuch less retainâa significant subscriber count, others master their subscription experiences and unlock true subscription success!
Ready to be the next eCommerce subscription success story? đ
Every subscription experience is unique, so learning from merchants whoâve already succeeded is key to unlocking positive subscription results.
Start taking notes while you unpack five real-world examples in Ordergrooveâs How Leading eCommerce Brands Unlock Subscription Success.
Donât miss out on how Yankee Candle grew 343% in recurring revenue and how other leading retailers and innovative DTC merchants launched their subscription experiences and achieved stunning results.
đ Keep on reading here.
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4ď¸âŁ Which Disney princess are you?
This ad highlights a pretty epic collab with Disney, showing their princess sock collection (BTW, weâre definitely #teammoana).
⨠Where it shines
đĄ Pro Tips from Pilothouse
5ď¸âŁ Sesame Street socks
âCountâ us in. đ§ This ad shows another fun collab with childhood characters.
⨠Where it shines
đĄ Pro Tips from Pilothouse
6ď¸âŁ Bombas IRL
This fun GIF highlights the different Bombas socks you can wear in real life, every day of the week. (Plus a few cameos of a cute pup, which we all know never hurts.)
⨠Where it shines
đĄ Pro Tips from Pilothouse
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To consistently produce its Hard Kombucha, Jiant works with a plethora of vendors to source what it needs to create, market, and sell its products.
Jiant's small team manages around 80 invoices per month, but many of its AP processes were executed in Google or Excel. đ¤¨
Co-founder of Jiant, Aaron, stated that the team could not efficiently track conversations around invoices because all related conversations were scattered across tons of emails.
" Settle has made a really meaningful impact on our business, I can confidently say that. It's really been great and I recommend it to anyone I talk to.â
âThe supply chain has gotten challenging in certain areas. Cans are a great example as there's been a shortage. To help us weather the storm, we used Settle for working capital to navigate those waters. For a growing company, the solution Settle offers is invaluable.â said Aaron.
đ Schedule a demo today to learn more!
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ââ7ď¸âŁ Unbox me
This video illustrates the gift unboxing experience for the Bombas holiday collection. Clever strategy!
⨠Where it shines:
đĄ Pro Tips from Pilothouse
8ď¸âŁ Strike a pose
This GIF highlights a few different styles of Bomba socks on an eye-catching background.
⨠Where it shines
đĄ Pro Tips from Pilothouse
9ď¸âŁ Basic imagery
When we analyzed Bombas ads, only three versions used a still image. The same image was used but paired with a different copy.
⨠Where it shines
đĄ Pro Tips from Pilothouse
đ Further observations and suggestions:
Bombas has some awesome video creative that highlights various product offerings.
Hereâs what the Pilothouse team suggests for the future:
đ The majority of Bombas ads are videos which can reduce CPC costs, so they should test more lifestyle imagery. If they create images that show the quality of the products or highlight the USP, those could easily be top-performing ads.
đ Most of the ads are directed to their website and PDPs. While this is a good strategy in some cases, custom landing pages could be instrumental for new customer acquisition, especially for the special collabs with partners.
đ Thereâs something funny about buying socks and underwear that could be played up more. Finding ways to showcase the brandâs personality and sense of humor would be a huge win here!
đ The copy often falls flat when compared to their creative. Overall, thereâs an opportunity to test more iterations of different copy and formatting.
đ Lower AV products are better suited for video.
Thatâs a wrap on our ads analysis!
đ Stay tuned for Part 2 of the Bombas brand breakdownâŚemails!
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đ Moody: Do you ever take a peek in the mirror and wish your eyes were a different color? Express yourself with Moodyâs natural-looking colored contacts.
đ§´ Pholk: Winterâs almost come and gone. Itâs time to refresh your skincare routine. Check out Pholkâs skin quiz to get products inspired by African herbalists and healing traditions.
đ Unwilted: What if your Valentine's flowers could still look as fresh as the day you got them? Unwiltedâs handmade paper flower arrangements are the perfect solution.
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đ Restructuring Google Ads for Customer Avatars with Sean McGinnis from Kuru Footwear.
đś 40% Repeat Purchase Rate (Without Email) and True Meaning of Product-Market Fit with James Petrellis from Mighty Munch.
𼣠Mascots in the Metaverse: How to Make NFTs Work for Your DTC Brand with OffLimits CEO Emily Elyse Miller.
𦷠Tend Merges Dentistry with Hospitality and Disrupts the $300B Space with Matt Fitzgerald.
Donât forget to rate the DTC Podcast  on Apple (âď¸âď¸âď¸âď¸âď¸)
DTC Newsletter is written by Kelsey Hess and Rebecca Knight. Edited by Claire Beveridge.
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