In this newsletter, you’ll find:
Let’s dive in: 👇
Nike has expanded its in-store "Nike Refurbished" program to an online platform, where customers can buy refurbished sneakers at discounted prices. This online initiative is a part of Nike's "Move to Zero" mission, aiming for a circular, zero carbon, and zero waste future.
The shoes available on this platform are returns, exchanges, or those with minor imperfections. Each refurbished sneaker is categorized into one of three condition gradings: Like New, Gently Worn, or Slightly Imperfect. Some sneakers are discounted up to 50% off their original price.
Nike Refurbished, although greatly beneficial to Nike, could potentially disrupt the current sneaker resale market, dominated by platforms like StockX, GOAT, and Stadium Goods.
Refurbished and recycled products are trending and we think we know why: 👇
Sustainability and ethical consumption: With consumers becoming more environmentally conscious, brands emphasizing sustainability gain a competitive edge. Nike's move aligns with this trend and digital marketers can capitalize on it by highlighting the sustainable aspects of the products.
Value proposition: Offering quality products at a reduced price appeals to budget-conscious consumers. Digital marketers can leverage this value proposition in their campaigns to attract a broader audience.
Wanna know more about the Nike Refurbished program? Check out this TikTok video.
The world's largest online gathering of creative strategists is Oct 26th! Venture deep into the art & science of running performance creative on Meta, TikTok, and YouTube.
🎙 With speakers like:
🎨 You'll learn the art (from the best in the biz):
🔬 And the science (to fly high in Q4):
Make sure to register to get the recordings and secret bonuses if you can't make it live.
Something the Pilothouse Meta team often tests during promo periods is pairing evergreen creative with offer copy. Evergreen content is the content in your account that is consistently relevant to your audience. AKA, those creatives that have been running for what feels like forever and still drive results.
Using proven, winning creative that the algorithm is familiar with generally helps fuel performance during promo periods. 📈 Here’s what it looks like:
1️⃣ Take three to four of your top evergreen creative assets
2️⃣ Pair them with offer ad copy and headline
The team also runs promo-specific creative alongside evergreen creative. It’s always worth a test, and the results might surprise you.
During a Labor Day Sale, the Pilothouse team tested promo creative, limited edition creative, and evergreen. These were the results:
Evergreen and limited edition came out ahead this time around. Try this test during your next sale period and see which creative performs the best. 👌
Stretch your marketing budget further with minisocial's micro-influencer AND UGC campaigns.
Firstleaf, Krave Beauty, Perfy, and Adore Me are kickstarting Q4 with minisocial.
Three reasons we love minisocial for accelerating your Q4:
Run by people, not software, so you can be sure you'll get quality content and service every time.
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
Thriving in the dynamic DTC landscape requires a nimble strategy, an open mind, and a willingness to discover fresh avenues for brand exposure and customer engagement. 🤝
It demands an adaptive, forward-thinking approach, keenly attuned to the shifting preferences of the modern consumer.
The key to keeping your brand vessel afloat in these uncharted seas? Channel diversification.
First, why is channel diversification important? Your customers are an eclectic mix of preferences, behaviors, and attitudes. Everyone has different tastes, likes, and dislikes.
If you rely on a single marketing channel to reach this varied group you may be missing a significant part of your potential customer base. Diversification is about spreading your marketing efforts across different channels that resonate with your audience and align with your brand's unique identity and business goals.
For ease, we broke it down into three main categories:
*Not able to view the image? Click here.*
Does this surprise you or would you have thought this without seeing the chart? If you use influencer content on either of these platforms, which converts better for your brand?
✖️ X is expected to launch new Premium tiered pricing as updates to the platform’s codebase have been leaked. The Basic tier will include full ads, Standard contains half-ads, and the Plus tier will be ad-free.
🤜 The top three strategies to crush the "post-holiday" season. Customers acquired during the holidays have 8% higher retention rates. Here's how to keep them coming back.*
👻 Snap’s AI tool lands the platform in hot water again. Regulators have concerns that Snap is not in compliance with data protection rules, which have been updated with the Children’s Design Code.
🔑 The simple solution for post-purchase surveys. "71% of consumers expect brands to offer personalized interactions." - McKinsey. Zigpoll will help you get focused on the right solutions before the busiest time of year.*
So close!! It’s DTC 💕
Have you heard our latest podcasts?
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Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
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Please note that items in this newsletter marked with * contain sponsored content.