Good morning,
Despite the unpredictable economic environment, U.S. ecommerce spending will bring in an estimated 500 billion dollars for the first half of 2024, a 6.8% YoY growth from 2023. 💰
Consumers continue to spend more in categories like apparel, cosmetics, and electronics while embracing Buy Now, Pay Later options.
Read the full Adobe Analytics report in our News section.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Elle Advantage, Shakeup Cosmetics, and Cann Social Tonics. 👋
Almost every brand is looking to scale profitably, but in today's market, that’s getting more difficult than ever.
You’re not alone - roughly 75% of all brands that join DTC are saying the same thing. Pilothouse can help. If you:
We should chat…
Pilothouse (DTC’s sister company) has a few spots open and we’re looking for 3 brands we can sink our teeth into. We’re hungry problem solvers, ROAS generators, and partners in your growth, right down to your bottom line.
🤔 Sound interesting?
Chat with someone on our team now - no obligation. We make money when you do.
A common question we get from our subscribers is that they are seeing a decent amount of website traffic, but they aren’t able to get these visitors to convert into paying customers.
If this sounds like you, here are three possible reasons your site fails to impress.
❌ It’s not clear what you are selling
Someone who lands on your website needs to immediately know what products or services you offer.
✅ Take a look at this homepage from canned food brand Heyday Cannings Co.
They make what they are selling very clear with a catchy headline and an informative badge that explains what they are all about for first-time buyers. They also highlight how their canned product makes it convenient to add flavor for busy consumers who are short on time.
❌ Your brand story is missing
Customers like to know who they are purchasing from, especially if you share a compelling viewpoint or story. State your mission clearly on your homepage or About page.
✅ Beverage brand Wake Water does a fantastic job of delivering its brand story with its About Us page, which covers key info like why they were inspired to start the brand and emphasizes how they wanted to create a healthier offering rather than just another sugary drink.
❌ Your site is hard to navigate
If users are frustrated by their site experience, it reduces engagement and increases your bounceback rate.
Your navigation should hold all the key information for new and returning customers so it’s easier for them to flow throughout the site.
✅ The supplement brand Thorne does a great job of creating a secondary nav that helps customers find their desired product.
Visitors can filter based on health needs, ingredient concerns (e.g. dairy-free or vegan), and product form (e.g. gel cap, powder) which takes into account all the main attributes a customer might look for before making a purchasing decision.
To avoid common pitfalls that hurt conversion rates, ensure your website communicates clearly, tells a compelling story, and is easy to navigate.
These examples above showcase how you can optimize your website experience and turn satisfied visitors into buyers.
Getting a customer to convert takes time. For most shoppers, it’s not one touchpoint and done — It’s multiple interactions, multiple impressions, and multiple platforms.
Plant People quickly, easily, and authentically hit those touchpoints by pairing large-scale micro-influencer pushes and paid ads across social platforms.
Plant People achieved this two-in-one approach campaign with minisocial. They tapped into quality, on-brand micro-influencers to facilitate the touchpoints needed for conversions.
Are you ready to give your marketing strategy the fuel it needs to hit your growth targets? Get 15% off your first campaign with minisocial. 🎉
*Sponsored
In this episode of the pod, we chat with Daniel and Ari Murray, the husband and wife team behind the LinkedIn sensation The Marketing Millennials and Go To Millions, along with their roles at Sharma Brands.
They share what successful brands in 2024 have in common and the importance of efficiency in marketing. ⚡
Ari explains: “Brands that are winning are brands that have either a unique product or ones that allow for quick iterations, and we can serve a hundred ad options versus four ads that get approved in a month.”
In this podcast, we cover:
👉 You can listen to the full episode with Daniel and Ari here.
Looking for an easy way to increase your AOV? Add recommended products or top product mentions on the bottom of the page to increase basket size.
It’s an easy way to upsell. Just make sure to keep an eye on your site speed!
🤳 Brands like Disney and LADbible are powering performance through video with Newsflare. Join them by accessing the world’s largest licensable UGC library to grow your socials engagement. Check it out here. *
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
DTC 2024. All Rights Reserved.
DTC is fueled by Pilothouse company registered in Victoria, BC, Canada.