Good morning,
It looks like Google may have fibbed a little about how its search algorithm works. 😬
After thousands of documents from Google’s Internal Content API Warehouse were leaked, it was revealed that Google has not been entirely truthful about what factors are important for improving search rankings.
The document contains over 14,000 ranking factors that affect businesses' online visibility in search results.
Read the full story below in our News section!
Here’s what you’ll find in today’s DTC:
💰 How Beyoncé’s haircare brand Cécred is making close to 6-figures per month with these Shopify apps.
📚 All the instructions on how to set up omni-channel tracking so you can retarget customers like a pro.
✍️ 3 things you should do before you spend a single dollar running Meta Ads.
You’re reading this newsletter along with new subscribers from: Big Mountain Foods, KOYAH, and VirtueBrush. 👋
📱 Combing Through Cécred’s Shopify Apps
Beyoncé launched her haircare brand earlier this year and Cécred is already putting up impressive numbers.
In the past three months, Cécred has been making almost six figures per month. Contrary to popular belief, celebrity-backed brands are not always successful, but the Shopify apps Cécred uses helped them create a winning ecommerce strategy. 🏆
Here are the Shopify apps Cécred uses to add social proof, capture more leads, and take a more data-driven approach to potentially grow into a million-dollar business by the end of this year.
1️⃣ Attentive SMS Marketing: This is a popular text marketing app you can leverage to design and send mobile messages.
A/B tests different copy, calls to action, and analyzes CTR and subscriber growth in their dashboard.
2️⃣ Helium Customer Fields: This plugin can collect and manage customer information using custom forms.
Capture leads and important details like customer birthdays and product preferences. You can use this data later on for retargeting campaigns.
Cécred has also used this app to create a Hair Quiz so customers can be matched with an assortment of products that fits their needs.
This is a fun and engaging way to educate customers about their product line and provide a personalized experience.
3️⃣ Videowise: Create shoppable videos and quizzes to engage website visitors and increase conversions.
Cécred’s homepage features multiple videos to show users trying the products that make for an engaging experience.
They also leverage this app to make these dynamic before and after videos on their PDP.
4️⃣ Triple Whale Analytics: Cécred can create a data-driven approach using this analytics plugin. It helps centralize data into one single dashboard with attribution you can trust.
Which brand should we spy on next? 👀
Reply back to the newsletter and tell us which brand or industry you want us to investigate!
⚡ How To Set Up Tracking on Day 1
If you’re launching a new brand or site, the Pilothouse team recommends setting tracking up on day 1.
Even if you aren’t running paid ads or aggressively sending traffic to your site, it’s ideal to start collecting data on users who visit your site organically to gather helpful information on demographics, interests, site behavior, and more.
Having tracking set up early, you can gain data and measure growth from the launch of your site using GA4.
Having pixels on site for ad platforms will also allow for building a retargeting audience based on site visitors.
Here are a few tags and instruction guides the Pilothouse team recommends using to help you get started:
And if you’re using Shopify, there are plenty of help guides here to help you get up and running!
🌐 IN THE SOCIAL SPHERE
Before you start firing off campaigns, here are a few things you should consider so you don’t spend beyond your budget and publish ads that fail to convert.
⚡ QUICK HITS
🧠 Here’s your chance to pick consumers’ brains. Get the latest insights on what they think about personalization, online vs in-store shopping, the channels they prefer, and more! Download Wunderkind’s report here. *
🔍 Looking for a one-stop shop for your ecommerce needs? Diamond Hook provides web, brand, and growth services while their sister company Hook Logistics handles sourcing and fulfillment. Book a call with DH or HL here. *
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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