DTC583: Can Customer Reviews Improve Your SEO?

Good morning,

TikTok is rolling out new innovative tools for advertisers.

They are launching AI-generated avatars and a translation tool called AI Dubbing so brands can dub content in over ten different languages and reach a wider audience. 🌎

This means that it’ll be easier than ever for advertisers to find a multilingual spokesperson for their ad videos.

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Here’s what you’ll find in today’s DTC:

💡 Learn how customer reviews on your PDPs can help with your SEO strategy.
💰 Ex-Googler Ben Kruger shares how his ad experience helped him scale his side hustle selling microphones.
🔢 And…did you hear? GA4 just dropped a new feature which makes it easier to analyze all your customer data.

You’re reading this newsletter along with new subscribers from: Habitat Pet Supplies, Arena Flowers, and RunBetter App. 👋

💰 So, You’ve Been Told You’re Leaving Money On The Table…

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💡 How Customer Reviews Can Help Your Search Rankings

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If you want to SEO optimize your product pages but are short on time, then here’s a trick.

Have your customers do your SEO for you instead.

Sounds too good to be true?

It really isn’t.

Adding keywords to your website can simply be done by giving customers the ability to leave reviews.

Many customers will describe the pain point they were experiencing before they used your product, and their detailed descriptions can help add more long-tail keywords onto the page.

Here’s a look at one of Hush Blanket’s PDPs as an example:

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The company uses branded keywords like ‘Hush blanket’ in the URL and relevant keywords like ‘cooling sheet’ and ‘bamboo sheet set’ in their product title and description.

However, customers are contributing related keywords to the review section as well.

This best-selling product has over 2,000 reviews from happy customers who describe it using phrases like “best cooling sheets” and “best cooling sheets for hot sleepers” so it can rank for those terms.

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The takeaway?

Adding reviews to your site not only adds social proof but can also help with your organic SEO by contributing more relevant keywords and text to the page.

💡 You can also mine these reviews for new keywords if you are tweaking your website copy or looking for blog post ideas.

1. Compile a list of keywords you’re seeing repeatedly in your customer reviews.
2. Use an SEO research tool like Ahrefs or Semrush to check monthly search volumes and competition to see if these are terms you want to pursue.
3. Then, tweak your website copy or create new content to move the needle.

👀 Think Digital Is The Only Way To Get Personal With Your Audience? Think Again.‍

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‍Poplar—a direct mail platform for the digital age—wants you to know that direct mail can be personalized just like digital ads.

With Poplar, get the power of direct mail with the speed and flexibility of digital marketing.

What’s that mean for you? 🤔 Higher ROI and increased engagement.

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📫 Use personalized direct mail to:

• Increase engagement by talking directly to each customer as an individual with personalized names, recent purchases, and loyalty information
• Improve ROI by promoting relevant content based on customer behavior and interests
• Enable front-end tracking with unique promo and QR codes

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The Senior Growth Manager of Lemonade says, “Direct mail provides the ideal medium for incorporating personalization and driving conversions.”

Wanna see for yourself?

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🎧 The Marketing Millennials on Cracking the DTC Success Formula

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In this episode of the pod, we chat with Daniel and Ari Murray, the husband and wife team behind the LinkedIn sensation The Marketing Millennials and Go To Millions, along with their roles at Sharma Brands.

They share what successful brands in 2024 have in common and the importance of efficiency in marketing. ⚡

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Ari explains: “Brands that are winning are brands that have either a unique product or ones that allow for quick iterations, and we can serve a hundred ad options versus four ads that get approved in a month.”

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In this podcast, we cover:

• The power of authentic marketing: Learn how to craft engaging content that resonates with consumers.
• Leveraging influencers for brand growth: Plus a common mistake brands make when doing influencer marketing.
• The importance of effective ad spend: Along with what tools can help brands optimize ad spend and leverage first party data.

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👉 You can listen to the full episode with Daniel and Ari here.

🎧 Ex-Googler Ben Kruger Shares His Entrepreneur Journey

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In this episode of the pod, we are joined by Ben Kruger, a former Google Ads rep who decided to quit his job and start a profitable side hustle dropshipping microphones.

Ben shares his journey from Google to becoming a DTC entrepreneur and the key tactics he used to scale his business and maximize profitability.

Ben explains: “All performance marketers should care about is the result, which is usually profit or hitting a new customer acquisition goal.”

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In this podcast, we cover:

• Knowing when to change your ad strategy: Why Ben shifted his ad strategy from Google to Meta Ads plus the results
• Why cost caps are so important: We discuss how Ben uses cost caps in his ad campaigns to ensure profitability.
• Practical Learnings: We reflect on the most valuable lessons Ben learned from running his own business.

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👉 You can listen to the full episode with Ben here.

‍🌐 IN THE SOCIAL SPHERE

Google just announced that they will now support custom event data import.

What this means is that business owners can now combine their Google Analytics data with external data sources for more comprehensive reporting.

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‍⚡ QUICK HITS

💸 Cut your add-to-cart costs in half and increase ROAS by +30%. How, you ask?! With minisocial. Start your campaign to get content that converts. *

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‍🎉 CELEBRATE THIS!

💋 June 22: National Kissing Day, National Chocolate Eclair Day, National Onion Ring Day

🚿 June 23: National Pink Day, Let It Go Day, National Family Owned & Operated Businesses Day, National Hydration Day

🧚 June 24: International Fairy Day, Farmer Day, Upcycling Day

🧒 June 25: National Strawberry Parfait Day, Please Take My Children To Work Day, National Catfish Day

🛶 June 26: National Canoe Day, World Refridgeration Day, National Chocolate Pudding Day

😎 June 27: National Handshake Day, National Ice Cream Cake Day, Sunglasses Day

☀️ June 28: National Climate-Smart Skin Awareness Day, National Tapioca Day, National Food Truck Day, International Body Piercing Day

📥 Got a B2B Biz?

Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.

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‍Have you heard our latest podcasts?

• 🎤 Ex-Googler Ben Kruger on New Side Hustle Selling Microphones
• ⚡ AKNF 413: How Over-Automation Limits Your Scale on Amazon
• 🍬 Michael Fisher on Rotten’s Go To Market Strategy
• 🚀 AKNF 411: Crushing the Drop Model on Meta Ads + Q4 Planning
• 🍳 Cam Bush on Hexclad’s Omnichannel Strategy For 9 Figure Scale
• 🛒 AKNF 409: Master Pre-Purchase Upsells with Aves
• 🏆 Van Oakes on How To Boost Your Sales with Strategic Giveaways

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Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

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‍DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

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‍Please note that items in this newsletter marked with * contain sponsored content.