In this newsletter, you’ll find:
Let’s dive in: 👇
You probably know that UGC video ads are high converters because they are full of social proof.
But get this: The #1 pain point for eCommerce brands is having the manpower to find, communicate, and manage collaborations with creators.
Enter Insense
Join major eCommerce brands like Obvi, GoPure, and Ivy Beauty using Insense.
Book a free 1-2-1 strategy call by Nov 17 and get $200 for your first campaign.
BCFM is almost here. Who’s pumped? 🙋🙆♂️🙋♀️🙋 We are, too.
With October already in the rear view mirror, the Pilothouse Meta team wanted to share a quick tip about offer messaging and site optimization, ready for the biggest shopping season of the year. 🛍️
No matter what channel your traffic is coming from, users will eventually land on your website. Having your offer clearly displayed for visitors (new and returning!) is one of the most important aspects of being prepped for BFCM.
So, make sure the available promo is crystal clear. 💎 These are a few places to have key messaging and pricing to show your offer:
Here’s a good example of offer messaging on a homepage - clearly stating $100 off + a bonus 15% off mattress protectors. We also love the countdown timer to add urgency. 👇
Here’s a strong example of unlocking free shipping, having strikethrough pricing in cart and in cart upsells with offers applied:
💡 Pilothouse pro tip: Keep your messaging crystal clear. People are on the hunt for a deal and want to know exactly what you’re offering them.
Just like your creatives, don’t wait until the big sales days to start optimizing your site and testing your offers and offer messaging for Q4. Get your initial data now so you can scale when the time comes.
The YouTube ad saga continues, this time with an update around ad blockers. In an effort to push premium subscriptions, YouTube has announced that they’re intensifying efforts for users using ad blockers.
Users encountering this block could see a message instructing them to whitelist YouTube or disable the ad blocker, with an option to enable ads or subscribe to YouTube Premium.
YouTube’s recent change to creator ad formats coupled with the blocking of blockers may drive more users to opt for a paid subscription meaning advertisers are no longer able to reach them.
Keep an eye on your YouTube ads, allocate spend accordingly, and get creative to encourage users who do land on your ads to convert. ✌️
TikTok launched a new integration with Salesforce to facilitate lead generation. This integration offers a no-code approach, allowing advertisers to transfer leads from TikTok directly to Salesforce.
🔑 Key features include:
1️⃣ Simple setup: The integration can be set up without coding.
2️⃣ Immediate lead transfer: Leads from TikTok are directly synced to Salesforce, eliminating manual processes.
3️⃣ Efficient follow-up: Once a lead is generated on TikTok, it's readily available in Salesforce for timely engagement.
This integration means that brands have the opportunity to be the first mover when a potential shopper shows interest in your product. Use this next level efficiency tool to increase engagement, strike when the iron is hot, and give users a personalized email experience.
Conversions to the moon. 🌜 📈
Can’t view the image? Click here.
Sometimes ecommerce can feel like an uphill battle. It can feel like, no matter how hard you’re working, that your efforts can make little to no change… But, it’s so important to remember that everyday is a learning opportunity. Use it to get 1% better, learn one more thing, practice a skill.
Get your reps in, your time is coming, and we’re rooting for you. 💪
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
🤖 Meta adds new API elements to expand posting capacity in third party management apps.
👀 Meta’s Yann Lecun joins 70 others in calling for more openness in AI development.
🔎 Google adds a “Small Business” tag to Google Search listings in support of merchants that identify as mom-and-pop shops. Businesses with the “Small Business” attribute will also be labeled in Google Maps.
🐭 Disney+ beefs up ad tier with more targeting, measurement features.
🔒 Google shares intent to roll out IP protection.
Huh, back in our day we just got a few fun sized candy bars. 😂 🍫
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DTC Newsletter is written by Rebecca Knight and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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