In this newsletter, you’ll find:
Let’s dive in: 👇
Today’s newsletter is made possible by minisocial, make sure to give them some love below! ❤️
No surprises here: Influencer partnerships are better when you get content you can actually use!
With minisocial, you can:
Thousands of ecommerce brands are already benefiting from minisocial's micro-influencer community and boosting their credibility through organic reach.
You've probably seen ads that use minisocial content, and we bet you've even converted off of one too. 😉
Get started with the team that invented these UGC creator campaigns.
Nothing piques a Meta scroller's interest quite like a picture of a cardboard box. 📦
Time and time again, the Pilothouse Meta team sees success scaling behind the scenes and box content in Q4.
Here are the results from a box shot that scaled to be the top Black Friday ad for one brand last Q4:
📦 Winning box image ad:
👀 Account average (for the same period):
Just look at that higher return on ad spend and lower cost-per-click. 🔥
It’s unreal how much a simple behind-the-scenes (BTS) static can scale.
Another benefit of BTS content is that it helps give a face to your brand and allows users to further connect with you. Ultimately giving peace of mind, knowing they’re purchasing from a real brand and supporting business owners. 🙏
Want to try out some behind-the-scenes content this Q4? Here are a few ideas to get you started:
The Pilothouse Meta team loves using this hack, and they think you will too. Try working these types of content into your ad account and see what scales!
Well well well, what do we have here… TikTok recently announced the end of their $2 billion creator fund and Meta said, “step aside, I got this.”
Meta released their new holiday creator incentives to reward creators for their hard work, help them earn a little more holiday dough, and boost those views and subscriber numbers.
Here’s a sneak peek at what’s to come: 👇
1️⃣ Holiday Bonus on Instagram: Creators in the US, Japan, and South Korea may gain access to the invite-only holiday bonus. Select creators will be incentivised by the number of plays/views for both reels and photos (single image and carousels).
2️⃣ Facebook Subscriptions Update: In the next few months, millions of creators will gain access to subscriptions for their Facebook content. Creators will have more control over pricing and new ways to help convert regular content viewers into subscribers.
3️⃣ Instagram Gifts Expansion: Much like TikTok live, eligible Instagram creators will now be able to earn support and money from fans through in-app gifts.
Influencers and creators who create strong connections with their audiences make for great brand partners. Keep an eye out for increased community engagement, how your brand can best align with creators’ audiences, and which influencers’ content may align with your strategies.
For more information on creator ad participation updates and how these features will look and work, check out the full update.
Congratulations! Your marketing efforts thus far have led your target audience right to your fancy landing page.
But, do you have the best tactics on your landing pages to push your visitors over the conversion line?
If you’re not sure, we put together a checklist of CRO tips to help you successfully win new customers.
The tips fall into three buckets:
1️⃣ Checking your tech
2️⃣ Doubling down on design
3️⃣ Dialing in your copy
Whether you’re a seasoned landing page builder and just want to make sure you’ve got all your elements in there, or a new marketer looking for a resource to get your page building started, check out these three tips to maximize your chances of conversion.
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
⌛️ Reduce the search and communication time it takes to find creators. LTK Marketplace empowers brands to receive Creator Proposals. This feature is free for all brands leveraging LTK Connect. Learn more.*
🤳 Find and team up with influencers fast (with no subscription fee) on JoinBrands. Enter code DTCNEWS in JoinBrands’ chat support for a $25 account credit. 40,000+ creators await you. *
🤑 The end-of-year prediction is in. Shopify’s President states that Gen Z will be the biggest spenders during the holiday season since younger audiences tend to use social as more of a transactional tool rather than as a point of discovery.
📦 Is TikTok positioning themselves to be the next Amazon? The social app is establishing a warehouse and fulfillment network to boost its ecommerce Tiktok Shop operations by partnering up with ShipBob and Newegg.
😰 Do AI-generated images and deepfakes have you feeling queasy? Here are some simple ways to spot what is generative AI so you aren’t swayed by misinformation. Stay safe and check your sources.
Be honest, ballpark numbers here, how many messages are you sending to your work bestie per day? 😜
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Frances Du, Ashley R. Cummings, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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