Prepare to have your perspective shifted.

🎧 Are Baby Boomers Just Misunderstood? 

Discover how brands can better connect with Baby Boomers by understanding their values, cultural history, and emotional drivers beyond outdated stereotypes.

📦 Your Daily Tariff Check-In

The Federal Reserve is pausing interest rate cuts as it evaluates the inflationary impact of Trump’s tariffs, which Fed Chair Jerome Powell warns could significantly raise consumer costs.

👻 How Summerween Can Boost Sales

Summerween is a rising retail trend where brands boost summer sales by launching Halloween-themed promotions early, tapping into consumer demand for spooky decor and party supplies.

🎧 Why Your Double‑Tap Email Strategy Is Hurting Deliverability

In this episode of TWBERP, Pilothouse’s Jordan Gordon explains how the outdated “double-tap to non-openers” tactic is damaging email deliverability and revenue.

🧠 Which Generation is Often Forgotten By Marketers Despite Their High Purchasing Power? 

Which Generation is Often Forgotten By Marketers Despite Their High Purchasing Power? 

📦 Your Daily Tariff Check-In

President Trump exits the G7 summit after finalizing a trade deal with the U.K., putting pressure on other nations to meet his terms or face steep tariffs. With a July 9 deadline looming, countries like Japan and the EU are racing to negotiate before new trade penalties hit.

💡 David Protein’s Stellar Checkout and Post-Checkout Experience

David Protein is scaling fast in a crowded category, leveraging a strong protein-to-calorie ratio and $75M in funding to fuel growth.

SEARCH SURGE

SEARCH SURGE

🎧 How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity 

Back to Nature's bold rebrand swapped its “plant-based” messaging for a nostalgic, taste-focused identity—helping Barilla drive greater shelf velocity and broaden consumer appeal. Learn how retro packaging, simplified SKUs, and a total creative refresh helped the brand break the rules and win retail.

📦 Your Daily Tariff Check-In

The U.S. and U.K. have reached a new trade agreement at the G7 Summit, removing tariffs on aerospace and reducing auto industry duties from 25% to 10%. Meanwhile, Canada is in talks with the U.S. to finalize a similar deal within 30 days to resolve ongoing tariff issues.

🛒 Overcoming Cart Abandonment

Learn why nearly 70% of online shoppers abandon their carts and how unexpected costs are the #1 reason for lost sales. Discover actionable strategies—like transparent pricing and simplified checkout—to reduce abandonment and boost conversion rates by up to 40%.

📦 Your Daily Tariff Check-In

Stay updated on global trade shifts as G7 leaders meet in Alberta to discuss Trump’s upcoming tariff deadline. With the 90-day pause on reciprocal tariffs set to end July 8, the U.S. signals possible extensions for countries negotiating in good faith.

💡 Use The Element of Surprise To Boost Sales

Discover how DTC brands like Supergoop, WMP Eyewear, and Shiti Coolers are using mystery offers to boost sales and clear inventory. From surprise gifts at checkout to SMS-driven secret deals, learn how the element of surprise can increase AOV, grow your list, and drive customer excitement.

🎧 Looking For A Way To 3x Your Creative Productivity?

Learn how Pilothouse’s Braydon Germain uses AI tools like ChatGPT and Fireflies to 3x creative productivity in digital marketing. This episode of AKNF dives into AI workflows for automating tasks, extracting client insights, scaling ad creation, and freeing marketers to focus on strategy and storytelling.

💡 Strategically Responding To Online Trolls

Brands facing negative comments on Meta ads shouldn't panic—smart responses can turn trolls into sales opportunities. Learn how Pilothouse recommends leveraging data, kindness, and community moderation to protect performance and build brand loyalty in public comment sections.

📦 Last Week’s Tariff Highlights 

The U.S. and China have agreed on a new trade framework, with the U.S. set to impose a steep 55% tariff on Chinese imports while China responds with a 10% tariff on U.S. goods.