Prepare to have your perspective shifted.

🧃 One Product, Many Use Cases? Reflect That in Your Creative

If your product fits multiple use cases or lifestyles, tailor your creative to reflect that. Liquid I.V. nails this with a four-ad set using the same product and headline structure—[Verb] More—but speaks to different audiences like travelers, athletes, and party-goers. This approach boosts relevance, engagement, and performance insights across personas.

🎧 Unlock the Strategy Behind Apple’s Most Iconic Campaign—And How to Use It in Your DTC Brand

Learn how Apple’s iconic “Get a Mac” campaign used the Message Box framework—and how you can apply it to your DTC brand. In this episode of Ad-venturous, Aves breaks down how to clarify your positioning, define your competition, and create emotionally-driven messaging that converts.

📦 Your Daily Tariff Check-In

Trump’s tariff pause ends July 9, and countries are rushing to strike deals before facing steep new U.S. tariffs ranging from 10% to 70%. Last Friday, Trump began sending warning letters to nations without agreements, though he hasn’t revealed which ones are affected.

🌎 Meta Unleashes New WhatsApp Updates 

Meta now allows advertisers to run campaigns on WhatsApp, including new placements like WhatsApp Status and upcoming AI-powered chat support for product recommendations and sales. These updates aim to expand reach, reduce support workloads, and offer more personalized customer interactions—especially in regions where WhatsApp is widely used.

📦 Your Daily Tariff Check-In

The U.S. has reached a tariff agreement with Vietnam, imposing a 20% tax on imports and a 40% tariff on goods involving transshipping. Experts warn this move could spark retaliation from China, while fireworks prices are expected to rise by 2026 due to ongoing tariffs on Chinese imports.

😴 Let’s Go On A Hush Ads Deep Dive

Hush's DTC growth is powered by smart ad strategies across static and video formats, focusing on urgency, bundling clarity, and audience-specific messaging. Pilothouse’s analysis shows that enhancing visuals, refining copy, and targeting segmented personas can significantly boost ad performance and conversion rates.

📦 Your Daily Tariff Check-In

Tariff tensions are escalating as the EU scrambles to meet Trump’s July 9 deadline, proposing sector-specific exemptions to avoid a 50% hike. Meanwhile, Japan faces potential 35% tariffs, and Canada reenters trade talks after dropping its Digital Services Tax, aiming for a deal by July 21.

🌎 How Lomi Educates First-Time Customers

Lomi drives $1M/month in DTC revenue by combining omnichannel sales with smart tools that educate and retain first-time customers. From in-store discovery with Closeby to shipping transparency via Order Deadline and AI-powered subscriptions through Stay AI, Lomi’s tech stack powers growth and long-term loyalty.

🎧 How to Build a Persistent Revenue Ecosystem with Email & Retention

Learn how top DTC brands use email automation, CRO, and retention strategies to build a low-cost, high-ROI revenue ecosystem that scales. In this episode of TWBERP, Pilothouse’s Jordan Gordon breaks down how to convert more customers, reduce CAC, and boost LTV through a well-designed digital marketing funnel.

🎧 How RYSE Used Meta Ads To Raise $10M+ in Equity (Not Just Sales) 

RYSE founder Trung Pham reveals how he used Meta ads and DTC funnel strategies to raise over $10M through equity crowdfunding—not just product sales. Learn how RYSE combats copycats with Amazon’s APEX program, monetizes knockoff competitors via TikTok, and uses flexible manufacturing to navigate tariffs.

📦 Your Daily Tariff Check-In

Canada has dropped its proposed 3% Digital Services Tax on big tech firms to reopen trade talks with the U.S. after Trump halted negotiations. This move could ease tensions and impact major platforms like Amazon, Meta, Google, and Apple operating in Canada.

💡 Reach More Customers With This Format

Meta Carousel ads are outperforming other formats by delivering multiple touchpoints and increased visibility through Instagram's algorithm, which resurfaces carousel content for a second chance at engagement. This makes carousels a powerful tool for driving more reach, higher engagement, and better conversion rates in DTC campaigns.

🎧 How Pilothouse Tests 30+ Creatives Weekly on Meta: A Practical Guide

Discover how Pilothouse tests 30+ Meta ads weekly using a smart mix of ABO and Advantage+ to uncover winners without blowing your budget. Learn expert strategies on budget allocation, creative testing, and how to balance Meta’s AI with human oversight—plus tips for Q4 planning and channel diversification.

📦 Your Daily Tariff Check-In

Stay up to date with the latest U.S.–China tariff news, including a new trade deal aimed at stabilizing economic relations. The June 30, 2025 update confirms rare earth exports from China and the rollback of U.S. restrictions—key developments for global trade and ecommerce brands.

💡 Five Ways To Leverage Prime Buzz In Your Paid Media

Maximize your ROAS with these 5 proven paid media strategies for Prime Day, from scheduling early campaigns to using Meta’s Advantage+ Shopping. Learn how to turn Prime Day traffic into long-term customers with fast-click optimization, UGC creative, and retargeting tactics.

🎧 How Gatsby’s Green Light Explains Gen Z Consumer Trends

Gen Z’s consumer behavior mirrors The Great Gatsby—more spectators than creators, chasing the illusion of individuality over authenticity. To win with this audience, brands must prioritize fast product cycles, signal performative authenticity, and rethink traditional ad strategies that feel hollow to a hyper-aware generation.