Prepare to have your perspective shifted.

Van Holten Pickles Unveils Playful Packaging to Win Over Gen Z

Van Holten Pickles revamped their packaging with bold colors and fun characters to connect with younger consumers and stand out on social media.

Creative Ways to Use Pop-Ups to Boost Engagement This Q4

As Q4 approaches, consider using strategic pop-ups on your site to boost engagement, promote offers, and collect valuable customer feedback.

How One Change Netted This Accessory Brand a 25% Revenue Boost

An accessory brand saw a 25% increase in revenue after joining Pilothouse’s Pilot Program, which is now looking for three new brands to join this Q4.

Meta’s New Data Rules May Impact Your Ad Strategy!

Meta recently introduced new data restrictions that could affect ad targeting for businesses using custom audiences and detailed parameters.

A/B Testing Isn't Just for Your Website — Apply It to Every Business Challenge

A/B testing can be used beyond your website to solve a wide range of business challenges and improve overall performance.

How French Fashion Brand Soeur’s Minimalist Site Drives $413K in Monthly Sales

French brand Soeur’s minimalist website generates $413K in monthly sales by using strategic Shopify apps like pop-ups, infinite scroll, and cart incentives to boost engagement and conversions.

Walmart Marketplace Unveils New Tools and Expansions to Boost Seller Success

Walmart announces new category expansions, multichannel fulfillment, and selling tools at the 2024 Marketplace Seller Summit to help sellers grow faster.

Halloween Promos Are Here Early and Breaking Sales Records

Halloween promotions are starting earlier than ever, driving a 60% increase in Shopify sales and record-breaking in-store sales, offering brands a prime opportunity to launch holiday collections now.

Join Walmart Marketplace

https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-N-DS&utm_source=DTC&utm_medium=Spotlight

Are Threads Ads Coming Soon? Meta's New Test Raises Eyebrows

Meta may be testing ads on Threads, as some users have spotted a new Threads feed option in their custom ad reports.

Avoid Costly Mistakes This Q4 by Using Cost Control Campaigns to Manage Ad Spending and Maximize Performance.

Use cost control campaigns instead of highest volume campaigns during Q4 to better manage ad spend and boost performance.

How Dosso Beauty Is Filling Hair Deserts with Hypoallergenic Braiding Products

Dosso Beauty founder Kadidja Dosso shares how she built a brand around hypoallergenic braiding hair, scaled her business, and leveraged SEO for organic growth.

93% of shoppers rely on reviews before buying—Yotpo’s guide helps brands avoid common mistakes and maximize review impact for better sales.

Yotpo’s guide reveals common mistakes brands make with reviews and offers tips to improve their impact and boost sales.

TikTok reveals key holiday shopping trends for Q4, suggesting SMBs start campaigns in mid-October, partner with creators, and use targeted hashtags to boost engagement.

TikTok shares holiday shopping trends, advising SMBs to start campaigns in mid-October, use targeted hashtags, and partner with creators to increase engagement.

Find Influencers Fast for Q4 Content with Insense, Streamlining UGC Creation and Campaign Management for Top Brands.

Use Insense to quickly find influencers, streamline UGC creation, and manage campaigns for Q4 with ease.

PayPal Partners with Shopify to Streamline Card Transactions and Integrate PayPal Wallet with Shopify Payments.

PayPal teams up with Shopify to integrate PayPal Wallet and streamline debit and credit card transactions for U.S. sellers.