Prepare to have your perspective shifted.

Daily Tariff Update: China Shipments Drop, Prime Day Deals at Risk, and Tariff Rollbacks

Today’s tariff update highlights a 60% drop in China-U.S. cargo, Prime Day discount challenges, and China easing some retaliatory tariffs on U.S. semiconductors.

Particl Adds 20,000 Brands to Its AI Analyst for Smarter, Faster Insights

Particl’s updated AI Analyst now tracks real activity from 20,000+ new companies, helping brands make data-driven decisions on pricing, discounting, and competition.

TikTok Adds New Brand Safety Features to Give Advertisers More Placement Control

TikTok’s new Video Exclusion List and Profile Feed Exclusion tools let brands fine-tune where their ads appear, helping ensure alignment with brand values.

How Minisocial Helps Brands Create Viral UGC That Boosts Engagement and Conversions

Minisocial empowers brands to easily activate micro-influencers and generate high-performing UGC that drives TikTok success, lowers costs, and increases ROAS.

Today's DTC: TikTok Ad Updates, Scalable Marketing Systems, Meta Ad Challenges, Tariff News, and Email Capture Tips

Today’s DTC covers TikTok’s new advertiser controls, building resilient marketing systems, why Meta ads are underperforming, Prime Day tariff impacts, and boosting email signups at checkout.

OpenAI and Shopify’s Shopping Integration, Major M&As, and Retail Innovations

OpenAI’s new code hints at direct shopping in ChatGPT, alongside big funding moves, new retail events, and major brand collaborations shaping ecommerce and tech.

How Klaviyo’s CPO Envisions the Future of Customer Relationships for DTC Brands

In this DTC Podcast episode, Klaviyo’s Adil Wali shares how unifying customer data and launching B2C CRM tools can drive loyalty and scale personalized experiences in 2025.

Weekly Tariff Highlights: Trade War Tensions, State Lawsuits, and Market Shifts

This week’s tariff roundup covers U.S.-China trade war updates, states suing the Trump administration, recession warnings, DHL shipment changes, and Temu’s ad pullback.

Turn Instagram Engagement Into Real Revenue With Klaviyo’s New Guide

Klaviyo’s latest guide shares proven strategies to convert social followers into email and SMS subscribers, driving serious growth for brands like Bailey’s CBD and Evereve.

How to Adjust Your Ad Budget Without Hurting Conversions During Tariff Turmoil

Obvi’s Ash shares smart tactics for reallocating ad budgets by focusing on customer paths and profit per channel rather than just top-line revenue.

Turn Social Followers Into Paying Customers With Klaviyo’s New Growth Guide

Klaviyo’s latest guide reveals proven strategies to grow your email and SMS lists and convert social media engagement into real revenue.

Today's DTC: Smarter Ad Budgeting, 2025 Customer Loyalty Tactics, Tariff Roundup, and ChatGPT x Shopify News

Today’s DTC shares ad budgeting tips, strategies for building customer loyalty, last week’s major tariff updates, and a look at the game-changing ChatGPT-Shopify partnership.

De Minimis Ends, Customs Backlogs Loom, and Major Shifts in Tech and Trade

With the de minimis exemption ending, small businesses brace for tariff impacts, while major tech and trade updates unfold around Chrome, OpenAI, and U.S. tariffs.

How Smart Data Use Can Turn a Brand Idea Into a $100M Business

Pilothouse highlights how brands like Kettle & Fire leveraged small paid media tests to validate demand and build multi-million dollar companies efficiently.

Daily Tariff Update: States Sue Trump Over Tariffs and China Denies Trade Talks

Today’s update covers 12 U.S. states suing the Trump administration over tariff powers and China rejecting claims of current trade negotiations.

How Reformation Turned a Space Flight Controversy Into a Spring Campaign Win

Reformation’s witty email tied cultural commentary to sustainability, boosting engagement and conversions by promoting responsibly made fashion during Earth Month.