Prepare to have your perspective shifted.

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Ad Creative Formats to Test for Q4: Get Ready to Drive Engagement and Conversions

Explore effective ad creative formats to test for Q4 and boost your campaign performance during the holiday season.

Mastering CRO in 2025: Brett Turner on Boosting Conversions and Avoiding Revenue Losses

Brett Turner from Warpdrive discusses CRO strategies for 2025, emphasizing continuous testing, the impact of page speed on conversions, and using tools to uncover hidden site issues.

Boost Customer Confidence with AI: Key Insights from iAdvize's Consumer Study

iAdvize's consumer study reveals that 74% of shoppers want generative AI for detailed product information, and 91% of 18-34 year olds recognize the benefits of chatbots in their shopping journey.

Design Emails That Convert: 7 Tips to Boost Your BFCM Campaigns

Improve your BFCM email campaigns with tips from a recent Klaviyo webinar, including placing key info above the fold, using strong CTAs, A/B testing, and personalizing messages for higher conversions.

Meta Launches New Brand Safety Tool to Mute Comments on Ads

Meta introduces a new brand safety tool that allows advertisers to mute comments on ads, helping to prevent inappropriate comments during election season.

Crafting the Perfect Call to Action: A Simple Formula to Highlight Your Product’s Value

Learn a simple formula to create a strong call to action that effectively communicates your product’s value and drives conversions.

Shopify's New Feature Simplifies Meta Ads Targeting with Automated Customer Sync

Shopify’s new Existing Customers Audience feature automatically syncs customer data with Meta, making it easier for brands to create accurate exclusions and build lookalike audiences.

Turn the Q5 "Dead Zone" into Profit: Join Ecommerce Experts for Winning Strategies on October 21

Ecommerce experts share strategies to capitalize on the Q5 period, taking advantage of lower ad costs and post-holiday consumer trends to drive profit while competitors slow down.

Boost Conversions with Absolute Statements: Build Trust and Reduce Buyer Hesitation

Using absolute statements in copywriting helps build customer trust and confidence, making them more likely to convert by minimizing doubts and creating urgency.

Stay Ahead of Changing Sales Tax Laws with Avalara’s Free Ecommerce Guide

Avalara’s free guide helps ecommerce businesses navigate the latest sales tax laws, offering insights on compliance, process efficiency, and strategies for turning tax management into a growth opportunity.

Spirit Halloween Extends Season with ‘Spirit Christmas’ Pop-Ups for the Holidays

Spirit Halloween will keep their pop-up locations open longer this year, transforming them into ‘Spirit Christmas’ stores to capture holiday shoppers.

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Google Search Console Adds Sticky Filter for Easier Report Analysis and Consistent Settings

Google Search Console now features a sticky filter, allowing users to maintain their settings while toggling between different performance reports.

Use CPMs to Refine Your Audience Targeting and Unlock New Opportunities

Pilothouse discovered that analyzing CPMs can help refine audience targeting, revealing opportunities for better product-market fit, creative testing, and reaching less expensive, high-potential audiences.

From Complaints to Cupholders: How Hydro Flask Turned Feedback into a Viral Meme Campaign

Hydro Flask used customer feedback about cupholder compatibility to create a meme campaign, highlighting their new travel-friendly bottle design and engaging their audience.