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Meta's AI Push: What It Means for Media Buyers

Meta's billion-dollar AI investment in 2025 introduces new ad creation tools, promising efficiency for small brands but raising concerns about authenticity and differentiation.

Holiday Sales Insights: Mobile, BNPL, and AI Redefine Shopping

U.S. online holiday sales hit $241.4 billion as mobile purchases, BNPL, and AI chatbots revolutionize shopping, but a 28% rise in returns poses challenges for retailers.

2025 Success Starts with a Strategic Roadmap

Avoid guesswork in 2025 by following proven strategies for scaling revenue and optimizing campaigns—Pilothouse can guide your business to success.

Online Holiday Sales Trends, Meta's AI Investment, and New Year Habits

Adobe Analytics reveals record-breaking mobile holiday sales, Meta’s billion-dollar AI plans for 2025 impact media buyers, and brands embrace a New Year social media trend.

Boost Your Campaigns, Traffic, and Mindset for 2025

Discover a powerful voice-changer tool for video ads, Google Trends tips for boosting traffic, and the mindset you need to achieve your goals this year.

AI, Campaign Strategies, and Amazon Wins: Insights from Pilothouse

Discover how Pilothouse’s teams are embracing AI, refining Meta campaigns, and leveraging Amazon tools to drive growth while avoiding common pitfalls in DTC marketing.

Engage Loyal Customers and Plan for 2025 Success

Strengthen loyalty with VIP perks and feedback opportunities, explore partnerships with Pilothouse, and attend must-see events like Figma Config and the Generative AI Summit.

Email Marketing in 2025: Adapting to New Challenges

Learn how to navigate Gmail and Yahoo’s stricter rules with smarter segmentation, engaging content, and lifecycle marketing strategies in the latest TWBERP episode.

Transform Economic Pressure into Global Ecommerce Growth

Discover Swap's "10 Predictions for Ecommerce Success in 2025," featuring trends like operational efficiency, hyper-localized strategies, and revenue-driven customer journeys to thrive globally.

How Jono Pandolfi's Ceramics Brand Thrives with DTC Sales

Discover how Jono Pandolfi's pivot to DTC boosted sales and reduced returns with Shopify apps like Attrac, Gift Reggie, and Shoplift, driving nearly $250K monthly revenue.

Chipotle Challenges, FabFitFun's Success, and TikTok's Bold Refund Promise

Dive into Chipotle's Strava campaign, FabFitFun's billion-dollar strategy, top-performing CTA colors, and TikTok's promise to advertisers amid a potential U.S. ban.

TikTok's Refund Promise and Key Dates for Social and Events

TikTok assures advertisers refunds amid a potential U.S. ban, and discover micro-holidays like Bagel Day and Kite Day alongside must-attend events like Figma Config and the Generative AI Summit.

Boost CTA Performance with the Right Colors

Pilothouse reveals the top-performing CTA colors—blue, green, and red—and shares tips on creating contrast for maximum click-through rates.

Minisocial: Micro-Influencers and UGC Made Easy

Minisocial streamlines micro-influencer campaigns, delivering engaging posts and licensed content to boost brand growth across ads, social media, emails, and more.

Chipotle and Strava Challenge Fans with Fitness and Rewards

Chipotle’s City Challenge campaign on Strava combines fitness goals with friendly competition, rewarding participants with free Lifestyle Bowls and leveraging “No Quitter’s Day” to keep fans motivated.