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Good morning,
We have exciting news! 🎉
We just dropped our NEW podcast, Ad-venturous, which is all about the art of ad creatives.
Learn how to formulate a creative strategy and create content that resonates with audiences from our podcast host, Avery.
Here’s what you’ll find in today’s DTC:
🪝 Nail Your Ad Hook
Quick tips to boost Reel views fast.
🥛 Introducing: Ad-venturous Podcast
The story behind the famous Got Milk? ads.
📦 Daily Tariff Update
The latest breaking news.
🧳 Away Launches Kid Collection
The luggage brand’s new mini editions.
You’re reading this newsletter along with new subscribers from: Prep Kitchen, Tegel, and Foxies Bakeshop. 👋
💥 Combine The Power of Modern AI Tools With Timeless Advertising Principles. It’s Time To Make Ads That Convert
Take your ads to the next level. 🚀
👉 This May 27–June 4, join Motion’s 3rd annual Make Ads That Convert series and supercharge your advertising foundation with cutting-edge tools.
🧠 These 5 live sessions are taught by the leading experts in AI and advertising in DTC, including Alex Cooper, Jimmy Slagle, Jacob Posel and Kelly Rocklein.
More than a virtual event, this series is a live online masterclass that lets you:
And, it’s free. ✨
Over 11,000 DTC advertisers registered for last year’s session. Don’t miss your chance this year.
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💡 3 Tips For Nailing Your Ad Hook for Reels
Want to improve your Reel performance?
It all starts with a strong hook.
A final product is only as tasty as the ingredients you put into it.
So here are some key ingredients you need for your Reels to lure in your target audience.
1️⃣ Hone Your Message. The easiest way to hook viewers is to write a targeted message using text overlay for an implicit or explicit audience and connect the product feature to a human need or benefit.
👉 Don't forget to tease content that lives beyond the 0.3 mark to increase watch time.
2️⃣ Create a Thumb-Stopping Visual! The cover image is important and should entice viewers to click, so make it eye-catching!
👉 “Starting your reel with a physical action is much more attention-grabbing. Wave an arm, jump up and down, get viewers excited,” explains Avery, Lead Content Manager at Pilothouse and Podcast host of Ad-venturous.
Or… show someone having an emotional reaction when they use your product or service, so others are interested in learning more about your product's transformative powers.
3️⃣ Don't Forget Audio. Good visuals are key, but your video also needs to optimize for a sound-on experience.
👉 If you don't have original audio, find a trending audio that supports the story you are trying to tell.
The takeaway?
Look at your current ad hooks and see if you are missing any of these elements.
Don't hold back. A good Reel is all about your ability to be creative and create something that disrupts mindless scrolling.
✈️ Economic Headwinds? Here’s How Strategic Marketing Planning Can Keep Your Brand Flying High
Why react when you can anticipate? 👀
Join marketers who are mastering volatility to drive results in the second half of 2025. 📈
🗓️ Register for Tariffs, Budget Cuts, Recession... Oh My! | Strategic Marketing Planning Through Economic Headwinds on May 14th at 2:00 PM EDT, and discover how scenario planning helps teams:
Join Mike Chiasson of Keen Decision Systems and get actionable frameworks to protect your budget and guide your marketing decisions through today's economic uncertainty.
Turn that uncertainty into opportunity. ✨
📦 Your Daily Tariff Check-In
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
May 8, 2025 update:
Avery from Pilothouse jumping in here! 👋
Let’s talk ad creatives.
Right now, we are sitting at one of the most interesting intersections in marketing history.
And no, I’m not just saying that to drive a sense of urgency and force you to listen to my new podcast (but if you’d like to, it's called Ad-venturous and you can listen to the first episode below 😉).
We all make way more ads than we ever have before but…. Are they actually good?
Are they building up and reinforcing our brand stories?
Are they also driving conversions and leading up your big dreams of scale and growth?
You might think the answer for your own brand is yes…. But I do many audits for many brands, and let me tell you, the answer is often a resounding NO.
As I navigate the aforementioned interesting intersection, I’ve been repeatedly checking the proverbial rearview mirror to ensure I don’t crash as I navigate it all.
Looking back to ads I used to love has helped me formulate strategies for the brands I work with to thrive in this new cultural landscape and beyond.
By noting the type of angles that have been long-lasting, the processes they had back then, and the way old school marketing used to champion creativity and artistry, we can better equip ourselves and our brands to really dominate feeds and inboxes for a long time.
So if you ever wanted to know more about the legendary Got Milk? ads, have a listen, and give us a follow on Spotify for new weekly episodes. 💗
👉 Listen to the full episode with Aves here.
🌐 IN THE SOCIAL SPHERE
Away has come out with a kids’ collection designed for little explorers.
What’s inside? Colorful carry-on suitcases, backpacks, and lunchboxes.
⚡ QUICK HITS
👀 Wanna see a 4x ROI in your influencer marketing? minisocial helps you build an always-on community of Superfans on top of getting video assets for your organic and paid channels. Try minisocial here. *
📅 EVENTS
Social Media Week - A premier event for marketers, creators, and media professionals exploring the future of digital communication. The 2025 edition highlights innovation in social strategy, storytelling, community building, and creator partnerships, offering valuable insights from top industry leaders.
📅 May 12-14, 📍 New York, NY 💰 $1,299
Retail Fest Australia - An immersive three-day conference designed for everyone from the biggest brands to emerging ecommerce startups. The event focuses on education, fun, and community, bringing together top retailers and solution providers to explore the latest trends and strategies in the retail industry.
📅 May 28-30, 📍 Queensland, Australia 💰 695 AUD
📰 NEWS
📥 Got a B2B Biz?
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Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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