Prepare to have your perspective shifted.

‍📸 Give Your Product Photos An AI Glow Up

Photoshop’s new Nano Banana (Gemini 2.5) AI lets brands instantly transform static product shots with text prompts like “add golden hour lighting” or “place on a marble countertop.” Faster and more realistic than Firefly or Sora, it helps DTC brands create scroll-stopping visuals and scale content without costly photo shoots.

‍Meta Earns Billions From Scam Ads

Reuters reports scam ads on Meta may account for up to 10% of revenue last year, about $16 billion. The scale highlights widespread fraud on Facebook and Instagram and renewed scrutiny of Meta’s ad enforcement.

‍🎧 How &Collar Drives Growth with Pricing, Persona & Shipping Tests

&Collar scaled from $20K in 2017 to $13M by using Intelligems to test pricing, personas, and shipping thresholds.

‍🎧 Why Gifting Deserves Its Own Strategy This Q4

Q4 gifting strategy for DTC brands: Aves of Pilothouse shares a 4-step framework to map real gifting behavior and link emotional triggers to product USPs.

‍💰 Battling The Post-Cyber Week Slump

Stop the post-Cyber Week slump by launching evergreen gifting copy and creative during Black Friday to gather data and social proof.

‍💄 When Minimalism Meets Paid Social: REFY’s Opportunity to Go Bigger

REFY’s minimalist aesthetic shines in paid social, but its ads need more storytelling and product education to drive conversions. By adding light-touch copy and founder-led context, REFY can turn sleek visuals into scroll-stopping, high-performing campaigns.

‍Instagram Rolls Out Competitive Insights Feature

Instagram’s new Competitive Insights feature lets brands compare their performance with up to 10 competitors. Track posting frequency, follower growth, and more to see how you stack up.

‍🎧 Email Deliverability, Explained with Benny Rubin of Senders.co

Learn how to keep your emails out of spam with Benny Rubin of Senders.co. He explains how domain structure, reputation, and engagement shape deliverability for growing DTC brands.

‍❌ Keep Your Ad Account Running Smoothly During This Critical Period

Avoid ad delivery disruptions this Q4 by keeping your Meta payment methods updated and monitoring account limits. Pilothouse recommends setting spending limits 20–25% above budget, adding backup payments, and checking billing regularly to prevent failed payments or suspensions.

‍🎧 Why People Buy: CPG & DTC Brand Growth with Seth Waite

Seth Waite, CEO of Schaefer CPG Agency, explains how understanding *why* people buy drives stronger growth than demographic targeting. His “Why People Buy Pyramid” helps CPG and DTC brands uncover real customer motivations and achieve true product-market fit.

‍👀 What Brands Can Learn from Spacegoods’ Pop-Up

Spacegoods’ pop-up nails the fundamentals with a bold offer, conversational tone, and on-brand visuals that boost conversions. Brands can learn from its strong incentive, clear copy, and reminder to connect visuals to products and maintain polish.

‍❌ Fix These YouTube Targeting Mistakes to Stop Wasting Money Building Top of Funnel Awareness

Learn how to stop wasting ad spend on YouTube targeting mistakes that tank top-of-funnel performance. Pilothouse’s Dougie reveals how smarter exclusions and optimization can drive higher-quality traffic and stronger awareness before BFCM.

‍🔢 Boost CVR with Meta’s New Optimize Website Destination Feature

Meta’s new Optimize Website Destination feature boosts conversion rates by automatically directing users to the page most likely to convert. It’s a game-changer for brands with limited post-click testing, helping maximize ROAS and streamline campaign performance.

‍💰 Timing Your Discounts For BFCM

BFCM discounts peaked during Black Friday weekend and late December, even as promotions began earlier in 2024. For 2025, brands should follow last year’s cadence but start creative and scaling efforts a week earlier to capture peak purchase intent efficiently.

‍👀 How to Prove What’s Actually Working in Your Ad Spend — The Incrementality Mentality with Stella's Brenden Delarua

Learn how Stella’s Brenden Delarua helps brands prove what’s truly driving ROI through incrementality testing and media-mix modeling. Discover how to measure real growth, optimize ad spend, and simplify campaign analysis for smarter scaling.

‍🎧 How Challenger DTC Brands Can Compete with Legacy Giants

Challenger DTC brands can outshine legacy giants through bold creative and smarter post-click experiences. Learn how to use design, copy, and landing page testing to break category norms and convert more effectively.