Prepare to have your perspective shifted.

🫒 Six ways Graza can squeeze more from every visit

Six CRO tests show how Graza can improve bundles, subscriptions, reviews, delivery messaging, cart add-ons, and product education to drive more value from every visit.

🎧 Your post-purchase flow is missing something

Jordan explains how targeted cross-sells and coordinated multi-channel offers can help post-purchase flows drive faster repeat purchases.

⭐ 8 weeks to Black Friday: Add reviews to collection cards

Adding ratings and review counts to collection cards can help holiday shoppers compare products faster, surface trusted bestsellers, and improve product discovery before Black Friday.

🎧 $2.5M in, and no product

Terra Kaffe founder Sahand Dilmaghani shares how $2.5 million, 432 parts, and 10,000 preorders shaped the high-stakes journey from concept to launch.

🐶 Two ways to sell custom products this Q4

Two custom-product creative formats show how brands can turn real personalization use cases into relatable, gift-focused Q4 campaigns.

🎧 Why Pilothouse is testing more partnership ads

Jacob explains why partnership ads can lower CPMs, refresh creative, and help brands build scalable creator programs heading into Q4.

💡 Three tips for scaling Q4 creative

Three Q4 creative strategies help brands refresh proven winners, communicate offers clearly, and let strong evergreen ads compete for BFCM budget.

🎧 Try this 3-step hook test as you head into Q4

A three-step hook testing process helps brands turn one winning creator video into multiple meaningful creative variations for Q4.

👻 Five Halloween Tests to Run Before BFCM

Five Halloween tests help brands refine offers, urgency, and creative concepts while gathering useful performance data ahead of BFCM.

💪 Five email tests for OUAI

Five OUAI email tests explore clearer offers, stronger product education, better social proof, smarter abandonment messaging, and automated link monitoring.

DALL·E 4 Delivers More Realistic and Accurate AI-Generated Images

OpenAI’s latest update enhances image quality and editing, making it easier for marketers to create custom visuals without stock photos.

St. Patrick’s Day Hooks, PDP Tweaks, and Skinny Mixes’ Protein Play

Today’s DTC shares pun-filled ad hooks, easy product page optimizations, and how Skinny Mixes is riding the protein trend wave.

How Brands Can Win Big With Award Show Marketing

From celebrity partnerships to red carpet memes, award shows offer brands a prime opportunity to boost awareness and engage audiences in creative ways.

Meta Ad Updates, 9-Figure Scaling & Rising Gen Z Trends

Learn how Meta’s latest ad update could affect your brand, key lessons from Portland Leather Goods' success, and the Gen Z trend shaping 2025 sales.

Quick Hits: UGC, Growth Strategies, and Super Bowl Social Buzz

From finding the perfect UGC to Shopify’s Q4 earnings and Super Bowl social trends, here’s everything you need to know this week—plus fun upcoming celebrations!

The Gronk and Guac Playbook: AI, Campaign Tips, and Social Math

Discover how Avocados from Mexico uses AI in its Gronk-led Guacline campaign, tips for Big Game advertising without breaking the bank, and a simple social post format to boost engagement.