Prepare to have your perspective shifted.

Maximizing Amazon Ads ROI: Understanding Incrementality

Learn how to optimize Amazon ad spend by balancing paid and organic rankings, using the Search Query Performance dashboard to drive smarter, more incremental growth.

See Your Competitors’ SEO Strategies in Action with Ahrefs

Ahrefs’ Content Changes tool lets you track competitors’ web updates, analyze traffic spikes, and uncover winning SEO tactics to boost your own strategy.

How Anthropologie Subtly Upsells on Product Pages

Anthropologie boosts average order value by showcasing complementary products within collections on PDPs, making it easy for customers to shop without pop-ups.

Smart Upsells, ROAS Pitfalls, and AI’s Role in the Tariff War

Discover Anthropologie’s upsell strategy, why ROAS isn’t the full picture, insights on brand margins, maximizing Amazon Ads ROI, and AI’s potential impact on tariffs.

How to Find Winning Products for Meta Ads with Structured Testing

Learn how to run a structured product test using Meta Ads and Shopify data to identify top-performing products, optimize creative, and scale effectively.

Google Showcases Small Businesses in Super Bowl LIX Campaign

Google’s "50 States, 50 Stories" campaign highlights SMBs using Gemini AI to streamline tasks like writing product descriptions, answering emails, and analyzing data.

Shopify Adds ‘Buy Local’ Feature in Response to Trump’s Tariffs

Shopify’s Shop app now allows customers to filter by country, making it easier to support local businesses amid shifting trade policies.

11 Top Brands Share Data-Proven Marketing Strategies

Klaviyo’s free guide reveals how brands like DKNY and Daily Harvest tackle tech stack consolidation, email performance, and personalization to drive success.

Meta Ad Testing, Instagram Reels Insights, and Shopify’s ‘Buy Local’ Feature

Learn how to run structured product tests on Meta, optimize video performance with new Instagram Reels insights, and explore Shopify’s response to Trump’s tariffs.

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Reviving a Struggling Email Program: 10 Steps to Boost Deliverability

Learn how to diagnose email issues, optimize segmentation, fix automations, and improve design to rescue your email performance in this must-listen podcast.

USPS Halts and Reverses China Shipments Amid Tariff Changes

After briefly suspending inbound packages from China and Hong Kong, USPS reversed its decision and is now adjusting to new China tariff collection mechanisms.

Social Shopping Platforms See Major Investments Amid TikTok Uncertainty

As TikTok's future in the U.S. remains unclear, platforms like Whatnot and ShopMy are securing massive funding rounds, signaling strong growth in social commerce.

Boost Your UGC and Micro-Influencer Strategy with minisocial

Get high-performing UGC and micro-influencer content in one campaign—trusted by top brands to drive lower costs, higher conversions, and better ROAS.

How Your Marketing Stacks Up with Dotdigital’s Global Benchmark Report

Analyze 10B+ campaigns across 40+ industries to uncover trends in email, SMS, and automation—plus actionable tips to elevate your cross-channel strategy in 2025.

Using Super Bowl Rivalry to Drive Q1 Sales

With Super Bowl ad prices soaring, brands are tapping into team rivalries through creative campaigns, color-themed marketing, and fan engagement to boost sales.