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Good morning,
Here’s what you’ll find in today’s DTC:
🔥 Fly By Jing’s Retail Glow Up
How its new packaging boosts shelf appeal.
⛳ Pins & Aces Hits $25M
Scaling a golf brand (without outside funding).
📦 Daily Tariff Update
Traffic dwindles at U.S. ports.
😲 Wyze’s Tariff Receipts
The true cost of importing goods.
You’re reading this newsletter along with new subscribers from: Chris Barnard Health, Bloomable, and Sunwing. 👋
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PACKAGING REFRESH
Sichuan condiments brand Fly By Jing recently updated their packaging as the DTC brand moves to optimize for mass retail.
Since Fly By Jing makes the majority of retail sales, it has made some packaging updates to serve retail customers better.
“There are three seconds that [consumers are] going to see you on-shelf before they decide,” says Fly By Jing founder and CEO Jing Gao.
While the brand stuck with its signature bold red background and bright yellow type – colors that echo the traditional Chinese palette and give a sense of cultural depth and authenticity – they made some strategic tweaks.
Let’s get into the packaging changes:
1️⃣ Less visual clutter: The original packaging was creative but had a lot going on: slim vertical red lines over a transparent background, exposed chili textures, and an unexpected splash of teal at the center.
The refreshed version, with a full red background, feels more cohesive. It heightens the sense of bold flavor and makes the text easier to read at a glance.
2️⃣ Product sneak peek: The new jar has a transparent window in the center so customers can easily see the ingredients inside, which is helpful for buyers who aren’t familiar with the product’s look and texture.
3️⃣ Copy focuses on taste: While the old packaging had more details about the brand story, the new copy focuses more on product taste and use cases.
While Fly By Jing’s packaging refresh doesn’t stray too far from its original look, the design updates make a substantial impact.
Its products are now available in 11,000 stores nationwide, including at major retailers like Target and Walmart.
🔑 Unlock Higher ROI With Recency, Frequency, and Monetary Analysis. Here’s How To Do It
Smarter segmentation is your secret weapon to give your ROI a boost.
Ready to see it in action? 💫
Discover data-driven customer engagement with Yotpo's RFM Benchmark report, 'Data-Driven Customer Engagement: The Playbook for Leveraging Recency, Frequency, and Monetary Analysis for Revenue Growth.'
In this playbook, you'll:
Time to really get to know your customers.
📦 Your Daily Tariff Check-In
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
May 6, 2025 update:
🚀 Threads Reaches 350M Monthly Active Users
During Meta’s earnings update, they shared that Threads now has 350M monthly active users.
The app saw a 35% increase in time spent on the platform.
While their active user count is still no match for X (600M), they are closing the gap quickly.
🎧 How Pins and Aces Built a $25M Golf Brand with Limited Drops and Omni-Channel Expansion
Today on the DTC Podcast, we sat down with Nicklaus Mertz, founder of Pins & Aces, a golf brand that grew from a $6K side project to a $25M+ powerhouse.
Nick shares how they focused on solving a real problem: providing affordable, quality golf headcovers and the step-by-step tactics that fueled their expansion.
Learn how they focus on profitability, how they utilize live selling, and what their latest acquisition means for the business.
What you'll learn in this episode:
👉 Listen to the full episode with Nicklaus here.
⚡ QUICK HITS
🤔 Are your audiences still engaged? You need to diversify. Snapchat has a highly engaged audience where 85% love to shop and find new products and brands on the platform. Learn more about Snapchat. *
⚙️ Need a solid strategy to combat the tariffs and economic uncertainty? Download the Growth Strategy Template and build an outline that covers subscription, personalization, and more, to continue growing your brand profitably. Grab your copy here. *
👀 DTC Readers, We Have Big News! Our new podcast Ad-venturous teaches listeners how to create attention-grabbing ad creatives. Sneak peek episode 👉 Listen here.
📰 NEWS
🌐 IN THE SOCIAL SPHERE
Wyze shares how tariffs have impacted their business by sharing the receipts on X.
On their latest order, the cost of tariffs alone was over $250K, showing how this trade war has devastated many U.S. businesses.
🎉 CELEBRATE THIS!
♥️ May 10: Small Business Day, Golf Day, Shrimp Day, Clean Up Your Room Day
🌷 May 11: Mother’s Day, Eat What You Want Day, National Nurses Week
🧑⚕️ May 12: Women’s Checkup Day, Limerick Day
🍀 May 13: Tulip Day, Top Gun Day, Leprechaun Day, Hummus Day, Apple Pie Day
🏃 May 14: Bond With Your Dog Day, Employee Health and Fitness Day
🍔 May 15: Notebook Day, Slider Day, Chocolate Chip Day
😎 May 16: Nascar Day, Mimosa Day, Shades Day, BBQ Day
📅 EVENTS
Social Media Week - A premier event for marketers, creators, and media professionals exploring the future of digital communication. The 2025 edition highlights innovation in social strategy, storytelling, community building, and creator partnerships, offering valuable insights from top industry leaders.
📅 May 12-14, 📍 New York, NY 💰 $1,299
Retail Fest Australia - An immersive three-day conference designed for everyone from the biggest brands to emerging ecommerce startups. The event focuses on education, fun, and community, bringing together top retailers and solution providers to explore the latest trends and strategies in the retail industry.
📅 May 28-30, 📍 Queensland, Australia 💰 695 AUD
📥 Got a B2B Biz?
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Have you heard our latest podcasts?
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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