Prepare to have your perspective shifted.

How Smart DTC Brands Win More While Spending Less

Top DTC brands like HexClad and Olipop grow fast by leveraging influencer partnerships, not big budgets—SARAL helps streamline discovery, management, and performance tracking.

Retention Starts With Product, Not Just Marketing

Matt Bertulli, CEO of Lomi & Pela Case, shares how product design, habit formation, and trial models drive long-term customer retention beyond traditional marketing tactics.

The People’s Bid for TikTok Gains Momentum

Reddit co-founder Alexis Ohanian and investors like Kevin O’Leary back a U.S. bid to buy TikTok, offering individuals and SMBs a stake as the app’s future remains uncertain.

Today’s DTC: Retention Strategies, Record Sales, and Sales Slumps

Discover Matt Bertulli’s customer retention playbook, Touchland’s tech-driven sales success, and a key perspective shift for slow-moving products.

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Dubai Chocolate Goes Viral: Why Everyone’s Talking About It

This Middle Eastern-inspired treat is taking over TikTok and Instagram, with major brands like Ghirardelli and Starbucks jumping on the trend to attract eager consumers.

Grow Your Business With Walmart Marketplace’s New-Seller Savings

New Walmart Marketplace sellers can access up to $75K in savings, zero setup fees, and millions of potential customers—making it easier to scale and boost margins.

Today’s DTC: Award Show Marketing, Ecommerce Scaling, and Viral Treats

Discover how brands leverage award season buzz, Taylor Holiday’s insights on sustainable ecommerce growth, and the latest viral food trend taking off.

The Perfume Spot’s 8-Figure Success on Walmart Marketplace

By leveraging Walmart Marketplace’s reach and zero monthly fees, The Perfume Spot has achieved year-over-year 8-figure GMV growth—proof that low-cost products can thrive on a big platform.

How Brands Can Win Big With Award Show Marketing

From celebrity partnerships to red carpet memes, award shows offer brands a prime opportunity to boost awareness and engage audiences in creative ways.

Amazon Sales Rise Despite ‘Economic Blackout’ Boycott

Despite a consumer boycott on Feb 28th, Amazon’s sales increased by 1%, showing minimal impact. More boycotts are planned later this year.

Hook More Customers With This Psychological Ad Hack

Use the power of open loops—end your ads on a cliffhanger to keep viewers engaged and eagerly awaiting the next installment.

Why Most YouTube Ads Fail—And How to Fix Them

Many brands misuse YouTube ads, expecting instant conversions. This podcast episode explores how to structure campaigns for long-term growth, audience engagement, and better ad performance.

Brand Discovery Trends: The Decline of Paid Media Efficiency

TikTok and Meta ad performance is slipping, with ROAS down, conversion rates dropping, and CPMs rising. Get insights on why paid media efficiency is struggling across platforms.

How to Grow Your Threads Following Fast

With over 320 million active users, Threads is becoming a major X competitor. Meta shares top growth tips, from engaging in replies to posting original, humor-driven content.

New Tariffs Take Effect: What DTC Brands Need to Know

With tariffs on Canadian, Mexican, and Chinese imports rising, DTC brands face higher costs and supply chain challenges. Here's how it could impact pricing and sourcing strategies.