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Good morning,
Here’s what you’ll find in today’s DTC:
🏆 Amazon Prime Day Tips
Survive a longer and more competitive sales period
🚀 Scale Profitably
IQBAR’s formula for achieving product-market fit.
📦 Daily Tariff Update
Today’s must-know news.
😟 The Downfall of Duolingo?
How the brand is dealing with the AI backlash.
You’re reading this newsletter along with new subscribers from: Fabric by Gerber Life, Hash Stash, and Alta Daily. 👋
👀 Your Team Can’t Monitor Everything — AI Agents Can
Sometimes, things get missed.
An ad tanking ROAS. An old discount code that’s still live. A checkout page that’s not converting shoppers. 😓
Not because you’re not looking — but because your team physically can’t monitor every metric, every creative, every SKU, all at once. 😵💫
🤖 AI agents can.
In Triple Whale’s Ultimate AI Agents Playbook for Ecommerce Brands, you’ll learn how AI agents can:
Monitoring every facet of your brand 24/7 isn’t humanly possible. That’s really a job for AI.
👉 Discover how AI agents help you scale smarter, cut inefficiencies, and uncover revenue opportunities you might otherwise miss.
* sponsored
🏆 Why This Year’s Amazon Prime Day Is Different
Amazon announced that Prime Day will run for four full days this year. Double the usual length.
At first glance, it feels like a win.
More time = more opportunity, right? 🤔
Yes, but the dynamics are different now.
Why this changes how Amazon sellers compete:
The Pilothouse Amazon team shares that in past years, success on Prime Day came down to how fast you could react.
If your campaign's budget capped or underperformed early on, and you caught it fast, you had a huge advantage.
Your slower competitors didn’t have time to fix their campaigns, and you won those placements for the rest of the event.
But this year? With four full days, that edge is smaller.
The brands that used to miss out because they weren’t in the weeds on Day 1 now have time to return on Day 2, fix their bids and budgets, and compete again.
The Pilothouse Amazon team expects more competition deeper into the event, not just a surge on Day 1 and burnout on Day 2.
A few key shifts to consider:
In a 4-day Prime Day, it’s less about reacting fast — and more about building a system that performs without panic.
The winners will be the brands with solid campaign architecture, clean segmentation, and room to scale — not just those who sprint out the gate.
📦 Your Daily Tariff Check-In
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
May 27, 2025 update:
👉 Underoutfit’s Secret to Scaling Without Hiring? AI Agents.
Underoutfit’s lean marketing team of three used to spend most of their day trying to untangle performance data across a sprawling web of paid and owned channels. 😵💫
Despite hours of analysis, they still couldn’t answer: What’s working? What’s not? And what should we do next? 🤔
Then they discovered Triple Whale’s Moby Agents — the only AI agents built to monitor every aspect of your brand, 24/7. 😎
👏 With Moby Agents, Underoutfit now saves 20+ hours a week on data analysis.
Even better? They eliminated the need to hire 5 full-time data analysts — because these AI agents instantly surface insights no human could spot. 👀
AI agents are the new competitive edge. 💥
It’s not a question of if you’ll adopt them, but when. And the brands that start now will gain the most.
* sponsored
🎧 IQBAR's Will Nitze CPG Playbook: From Rapid Product Market Fit Iteration to Omnichannel Scale
In this episode, IQBAR founder Will Nitze shares his journey from burnout in the corporate world to launching a bar brand rooted in cognitive nutrition.
He walks through the steps that IQBAR took, from kitchen counter tests to Amazon bestseller and retail mainstay.
What you’ll hear is less about hacks and more about the fundamentals: why starting online mattered, how feedback drove product-market fit, and what it really takes to scale profitably in CPG today.
In this episode, you'll learn:
👉 Listen to the full episode with Will here.
🌐 IN THE SOCIAL SPHERE
Last month, Duolingo announced its plan to become an "AI-first" company, phasing out human contractors in favor of AI.
However, after intense backlash from users, Duolingo responded with…a social media campaign?
After going silent and deleting its social media posts, its unhinged owl mascot returned with a video called Exposed and another grilling its founder and CEO, Luis von Ahn, on why he made these AI changes.
However, Duolingo’s new social content strategy failed to resonate with audiences who are calling the quirky response “performative,” "dismissive," and "avoidant" for not engaging in a serious discussion about the dangers of AI.
⚡ QUICK HITS
🤖 Are you taking full advantage of your AI agents? Triple Whale’s latest guide reveals how top DTC brands are using agentic AI to succeed—from first sale to scaling to seven figures and beyond. Grab your free copy. *
🎉 CELEBRATE THIS!
🌈 June 1: Pride Month starts, National Olive Day, National Bubbly Day, National Nail Polish Day, New Year’s Resolution Recommitment Day
🐔 June 2: National Cancer Survivors’ Day, National Rotisserie Chicken Day
🥚 June 3: Repeat Day, National Egg Day, World Cider Day
🛒 June 4: International Corgi Day, Shopping Cart Day, National Cheese Day
🍔 June 5: National Veggie Burger Day, World Environment Day, National Gingerbread Day
🍩 June 6: National Donut Day, National Fish and Chip Day, National Eyewear Day, National Applesauce Cake Day
🦺 June 7: Chocolate Ice Cream Day, World Food Safety Day
📅 EVENTS
Shopware Community Day 2025 - This one-day ecommerce conference aims to illuminate the future of digital commerce and shape its next 25 years through collaboration and shared knowledge.
🗓️ June 4, 📍 Cologne, Germany 💰 Register To Attend
AI and Big Data Expo - A showcase of AI and big data advancements across enterprise, consumer, and innovation applications with keynotes, demos, and panels.
🗓️ June 4-5, 📍 Santa Clara, CA 💰 $699
📰 NEWS
📥 Got a B2B Biz?
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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