Prepare to have your perspective shifted.

⭐ Stanley Focuses On Product Diversity And Expanding Into New Markets 

Stanley is evolving from viral tumbler brand to premium lifestyle powerhouse with plans to expand into new markets and product categories like protein shakers and flasks. Its latest campaign with Post Malone marks the brand’s biggest celebrity collaboration yet—designed to boost visibility, attract new customers, and cement its long-term growth strategy.

🎧 Why Gen X Is the ‘Forgotten’ Generation—and How to Market to Them

Discover why Gen X is the most overlooked yet valuable generation in marketing, and how to reach them through substance, functionality, and credibility over hype. This episode explores Gen X’s unique traits, cultural influences, and how brands like Fujifilm have successfully adapted by focusing on real value and innovation.

💡 Amazon is No Longer an Ads Game, It’s a Brand Game

Amazon is evolving from a pay-to-play ad platform into a brand-first ecosystem where creative, customer experience, and off-platform traffic are key to success. To win, brands must shift focus from pure PPC tactics to full-funnel strategies that build long-term equity and drive multi-channel demand.

🎧 They Subscribed, Now What? Reviewing Welcome Emails

In this TWBERP podcast episode, Jordan Gordon breaks down welcome and abandonment emails from brands like KITH, Everlane, and Outway to reveal what drives retention and conversion.

💡 How Hulken Wins Over Customers Worldwide

Hulken, a rolling tote bag brand generating $1.3M/month in DTC revenue, leverages a powerful Shopify tech stack to boost global conversions.

🎧 How Shiti Coolers Turned A Joke Into a $320K Sticker Business and Built the First Party Cooler Brand

Explore how Shiti Coolers turned a viral joke into a $320K sticker business and pioneered the party cooler category through humor-based branding and grassroots events. This DTC podcast episode reveals strategies behind their explosive growth, event-driven marketing, and loyal community-building tactics.

💡 Make Your Ad Dollars Work Harder

Discover three proven strategies to increase your Average Order Value (AOV) and make your digital ad spend go further. Learn how to use price anchors, upsells, and smart product bundling to boost profitability and ROAS without acquiring new customers.

🎧 How Hestan Built a 40% Repeat Purchase Engine With Content

Learn how Hestan achieves a 40% repeat purchase rate through chef-led content, plain-text emails, and strategic storytelling. In this podcast episode, Christina Chonody reveals how aligning retention with paid efforts builds loyalty and drives long-term revenue.

🤪 Marketing Stunts: Pit Diapers and Bathwater

Learn how brands like Liquid Death and Dr. Squatch are going viral by turning absurd marketing stunts—like pit diapers and bathwater—into entertainment-driven campaigns. These shock-value collaborations generate buzz, boost brand visibility, and show how humor and boldness can drive shareability and cultural relevance.

RXBAR

RXBar expands its no B.S. branding with a Chrome extension that scrubs corporate jargon like “synergy” and “disruptor” from social media. This clever tool reinforces RXBar’s commitment to transparency and authenticity—core to its brand and product messaging.

💡 Speed and Feedback Loops = Key To Unlocking Scale on Paid 

Zara’s $11B success shows that speed and real-time feedback loops—not just bold marketing—are key to scaling. By rapidly launching new products and adapting based on customer behavior, Zara mirrors the high-frequency creative testing and performance monitoring used in paid DTC strategies to unlock growth efficiently.

📈 Meta's Garrick Tiplady & Kitsch's Yingying Kuang on Scaling Creative and Media Buying with AI

Discover how Meta and Kitsch are using AI to revolutionize media buying and creative strategy. In this episode of the DTC Podcast, Meta’s Garrick Tiplady and Kitsch’s Yingying Kuang reveal how tools like Advantage+ and GenAI Creative help scale content, improve targeting, and drive real performance ahead of Q4.

📦 Your Daily Tariff Check-In

Stay up to date on the latest tariff developments—June 6, 2025, brings news that the U.S. and China are restarting trade talks after a positive 90-minute call between Trump and Xi Jinping. The renewed discussions signal potential shifts in tariff policies that could impact global trade and ecommerce strategy.

💡 TikTok Adds More Robust Ad Tools

TikTok unveiled powerful ad tools at its 2024 TikTok World Summit, including a Search Ads Center, Market Scope analytics dashboard, and mid-funnel Brand Consideration Ads to help brands better target users throughout the buying journey. With the new Content Suite for sourcing UGC and deeper campaign optimization features, TikTok is evolving into a full-funnel performance platform for high-intent audience conversion.

🍎 Discover How Plant People Dominated The Wellness Space With A Multi-Channel Approach

minisocial

Search Surge - Dopamine Menu

Discover the rising trend of dopamine menus—a curated list of joyful activities designed to boost your mood and provide a mental reset. Originally popularized for ADHD, these menus are now embraced by the self-care movement as a way to combat anxiety and overwhelm. What’s on your dopamine menu?