Prepare to have your perspective shifted.

📦 Your Daily Tariff Check-In

Brazil pushes back against U.S. tariff “blackmail,” with President Lula warning of possible retaliation if negotiations fail. The country faces a steep 50% tariff, highlighting growing global resistance to U.S. trade policies.

💰 Is Grüns' Big Email Discount A Bold Hook?

Grüns grabs attention with a bold 52% email sign-up discount, using an interactive quiz and clean design to drive conversions ahead of Q4. To maximize retention, the brand can reframe the offer, highlight subscriber perks, and test stronger CTAs for long-term value.

✔️ Nike Flips Its Iconic Slogan For Young Athletes

Nike flips its iconic “Just Do It” slogan into “Why Do It?” to connect with young athletes facing pressure, fear, and comparison culture. The campaign, narrated by Tyler, the Creator, highlights vulnerability and choice, offering marketers a lesson in empathy-driven branding.

📦 Your Daily Tariff Check-In

Tariff refunds may be issued if the Supreme Court upholds the ruling against Trump's "reciprocal tariffs," impacting U.S. trade policy. Meanwhile, China's export growth slows to a six-month low, with U.S. shipments plunging 33% and Southeast Asian markets seeing a 22.5% boost.

🎧 Why Halloween Might Be Your Most Strategic Campaign of the Year

Halloween is the perfect testing ground for Q4 success, helping brands optimize campaigns before Black Friday. Use the post-Labor Day mindset shift to engage audiences with seasonal visuals, offers, and early holiday strategies.

🎧 Why Brands Should Stop Chasing Tastemakers and Start Practicing Discernment

In today’s AI-driven marketing landscape, brands should focus on practicing discernment rather than chasing tastemakers to stay authentic and aligned with their audience. Aves from Pilothouse explains how understanding your brand’s persona, testing creative choices, and choosing strategies that truly fit can drive stronger long-term results.

📦 Your Daily Tariff Check-In

President Trump signed a new trade agreement cutting tariffs on most Japanese imports to a maximum of 15%, down from rates as high as 27.5%. Lululemon’s stock dropped 20% after slashing its 2025 forecasts, citing steep tariff costs and the end of the duty-free ‘de minimis’ exemption.

🔥 Google Wants To Get Users Searching More With Mini Games

Google is testing gamified search features with mini-games, trivia, and badges to keep users engaged and exploring more topics like shopping, sports, and entertainment. This update could reshape SEO and ecommerce strategies by creating new discovery touchpoints and boosting product visibility in Google’s ecosystem.

📦 Your Daily Tariff Check-In

Trump has petitioned the Supreme Court to review a ruling that declared his 'Liberation Day' tariffs illegal. A decision on whether the Court will hear the case is expected by September 10, 2025.

💰 Diving Into DedCool’s Modern and Minimal Site

DedCool’s sleek, minimal site design is visually appealing but suffers from slow loading times, with Google PageSpeed scores of 44 on mobile and 58 on desktop, potentially impacting conversions. Optimizing site speed, featuring trust signals, improving product imagery, and simplifying CTAs can significantly enhance user experience and boost sales.

💰 How Kitsch Enhances The Customer Experience

Discover how Kitsch, a female-founded global beauty brand, enhances customer experience using Shopify apps like Gladly for personalized AI-driven support and CodeInspire for accessibility. Learn how these tools drive growth, reduce cart abandonment, and align with Kitsch’s sustainability-focused mission.

📦 Your Daily Tariff Check-In

Stay updated on the latest U.S. tariff changes — Trump requests a Supreme Court emergency hearing to uphold \$65.8B in tariffs. If denied, businesses could see major reversals and potential refunds.

🎧 What Everlane Can Teach You About Great Email

Learn Everlane’s secret to high-performing email marketing — blending editorial design with smart retention tactics for better engagement. Discover five proven strategies to boost open rates, clicks, and list growth without fatiguing your audience.

🎧 How Proov Turned Hormone Testing into a Scalable DTC Platform

In this DTC Podcast episode, Proov founder Dr. Amy Beckley shares how she turned her personal fertility journey into an FDA-cleared, at-home hormone testing platform. The episode explores Proov’s growth from crowdfunding to Amazon to a fully owned digital health brand, educating consumers and expanding into perimenopause care and telehealth.

📦 Your Daily Tariff Check-In

A U.S. appeals court ruled most of Trump’s tariffs illegal, but they remain in effect until October 14 as the administration appeals to the Supreme Court. Meanwhile, U.S.-India trade negotiations continue, with India offering to reduce tariffs on U.S. goods to zero.

💰 The Promise of Free When Generating Leads: Too Good To Be True?

Pela’s “Want a FREE case?” pop-up drives engagement with a strong hook, interactive segmentation, and clean visuals that highlight product variety. However, adding clarity, urgency, and long-term value messaging can improve trust, boost conversions, and maximize email list growth.