Prepare to have your perspective shifted.

‍👀 The Case for CGC Statics

Static CGC ads often outperform video by delivering lower CPMs, reduced CPAs, faster testing, and more efficient scalable growth in performance marketing.

‍🎧 The Personal Rebrand Era (And What Brands Should Know About It)

The rise of personal rebrands is reshaping DTC strategy by shifting brands from one-time purchases toward identity-driven subscriptions, rituals, and long-term retention.

‍♥️ You Don’t Need Flowers or Jewelry To Run V Day Creative…

Valentine’s Day marketing doesn’t require romantic products—brands can drive incremental sales by starting early and using self-gifting, friendship, and confidence-based creative to capture high-intent shoppers.

‍🧘 Inside Manduka’s Paid Search Strategy

Manduka’s paid search strategy prioritizes efficient brand defense over aggressive growth, leaving clear opportunities in competitor conquesting, lifestyle Shopping creative, and educational YouTube content to drive incremental demand and category expansion for Manduka.

‍🛠️ TikTok Launches New Tracking Pixel

TikTok’s new Off-site Performance Analysis pixel lets advertisers track indirect conversions and sales after users leave the platform, including purchases influenced by ads, TikTok Shop, Live, and organic content.

‍🎧 Building A Retention Engine in 2026

Building a retention engine in 2026 requires focusing on clicks, list health, and unsubscribe rates—not vanity metrics—to accurately diagnose email performance and drive sustainable revenue.

‍💰 Why The Messy Aesthetic Reigns Supreme

Messy, real-life product visuals are outperforming picture-perfect imagery because they feel more authentic, functional, and trustworthy—driving higher connection and confidence in how products are actually used.

‍🎧 How Breath Death Cracked TikTok Shop: Funnels, Affiliates, and $0 Creator Content

Breath Death scaled TikTok Shop by turning creator authenticity into a repeatable funnel that drives revenue across TikTok and Amazon.

‍🏈 Are You Ready for Game Day?

Game day is one of the highest-intent ecommerce moments of the year, with shoppers scrolling on mobile while watching and primed for fast, convenient purchases. Brands that optimize Meta ads for mobile, highlight ease and urgency, and use compliant “Big Game” messaging can see stronger performance and should be ready to scale if results hold.

‍🎧 Why Content Targeting on YouTube Is Beating Cheap CPVs

Content targeting on YouTube, especially through YouTube Select, is outperforming cheap CPV audience targeting by aligning ads with what people are actively watching. This episode breaks down why placements beat audiences, when premium CPMs make sense, and how to build creatives that match content context for stronger funnel performance.

‍👀 Too Many Offers Can Cause Decision Fatigue

Zeelool’s pop-up clearly communicates savings and urgency, but multiple discount options create decision fatigue that can reduce opt-ins. Simplifying the offer and adding a product visual would lower cognitive load and make the value feel more compelling.

‍🎧 The Old Spice Rebrand That Actually Worked

Old Spice rebuilt relevance by rethinking targeting, channels, and cultural timing rather than just refreshing its logo. This episode breaks down why the 2010 rebrand worked by pairing sharp segmentation, humor, and smart distribution when competitors were winning attention.

‍🤖 Five Hidden Tradeoffs of Using AI in Paid Media

AI can accelerate paid media performance, but without clear goals, clean data, and human oversight, automation often leads to plateaus, weak optimization, and wasted spend. The biggest risks include poor data, misaligned objectives, over-automation, broken attribution, and loss of transparency.

‍🔥 Inside Stadium Goods’ Explosive Growth

Stadium Goods scaled into a $5M per month Shopify marketplace by combining scarcity-driven merchandising with real-time chat, urgency tools, and retargeting. Shopify reports its conversion rate jumped 80% in 2025 as these tools reduced friction and pushed faster buying decisions.

‍🎧 Balance Spend Between Test and Scale Ads

Meta’s Creative Testing feature lets advertisers split budget between testing new ads and scaling winners inside a single campaign so performance is not dominated by one creative. It helps brands using Andromeda find new high-performing ads faster while maintaining delivery on proven top performers.

‍🛠️ Instagram Rolls Out Your Algorithm Controls

Instagram rolled out Your Algorithm Controls globally, letting users add or remove topics to personalize what appears in their Reels feed.