Prepare to have your perspective shifted.

‍🎧 Post-BFCM Steps That Matter

Aves breaks down the overlooked post-BFCM phase, showing brands how to run a clear, emotion-free postmortem that improves next year’s Black Friday strategy. She covers creative organization, persona-tagging, spotting sleeper hits, and building a five-part postmortem system so teams can make smarter decisions long before July planning kicks in.

‍🎧 Bonus Podcast: How Nearly 50,000 Brands Spent $607M This BFCM – Insights from Triple Whale

Triple Whale’s Anthony DelPizzo breaks down $2.9B in revenue and $607M in ad spend from nearly 50K brands, revealing why BFCM was bigger, earlier, and more new-customer driven than ever. He highlights the category winners, channel diversification trends, real-time insights from BFCM Live, and how brands used AI to scale top ads—plus how to apply these learnings to 2026.

‍🕯️ How Diptyque Can Unlock Further Growth in Q4

Diptyque’s premium brand experience is being held back by slow site speed and product pages that bury key information on mobile. Improving load times, surfacing essentials above the fold, and adding social proof can boost conversions and unlock more Q4 growth.

‍🤍 Pantone Reveals Its Color of The Year for 2026

Pantone named Cloud Dancer its 2026 Color of the Year, a soft white shade symbolizing serenity and a fresh start. The hue reflects consumers' growing desire for calm, balance, and renewal.

‍💰 Top Holiday Creatives Do’s and Don’ts To Increase Revenue

Holiday ads perform best when brands keep creatives simple, add light seasonal cues, and align messaging with real shopper intent. Refresh your top performers with festive variations, clear shipping timelines, and matching landing pages to lift conversions without rebuilding your strategy.

‍🎉 It’s Time For YouTube Wrapped

YouTube has launched its own version of Spotify Wrapped, offering users a 12-card recap of their yearly viewing habits. The personalized “YouTube Wrapped” experience is available on the homepage under the You tab.

‍🎧 Where Should That Click Go? Landing Pages, Homepages, and PDPs

Most brands send paid traffic to their homepage, but Taylor explains why that kills conversion and how a purpose-built landing page matched to buyer intent consistently wins. Learn the simple landing-page frameworks, message hierarchy, and quick tweaks that lift CVR without touching your media budget.

‍🚀 Keep That Cyber Week Momentum Going In December!

December is still a high-intent shopping window, and brands that quickly shift from deal messaging to gift-driven, last-minute, and evergreen creatives can outperform BFCM. Lean into urgency, fast shipping, refreshed top performers, and Q5 self-gifting to capture meaningful incremental revenue before year-end.

‍🛠️ Google Ads New Targeting Option

Google Ads is rolling out Partner Match, a new targeting option that lets brands use third-party partner data to build custom audiences for YouTube. This update gives advertisers more precise targeting and improved campaign performance.

‍🎧 Nik Sharma on Scaling DTC in 2025: Creative Strategy, Offers & Retention

Nik Sharma breaks down how DTC brands can win Cyber Week with simple, proven offers, stronger landing pages, and a two-layer creative strategy that boosts scale. He also shares how to turn one-time BFCM shoppers into loyal repeat customers using low-cost, high-emotion email plays.

‍👏 Shopify Reports Record-Breaking Black Friday Sales

Shopify merchants hit a record $6.2B in Black Friday sales, growing 25% year over year. Analysts expect Cyber Monday to break records as well, signaling a strong holiday ecommerce surge.

‍🛠️ Four Instagram Updates You Might Have Missed

Instagram’s newest updates — carousel prioritization, AI captions, in-app story scheduling, and multi-language auto-dubbing — are reshaping what performs in 2026. Brands that adopt these tools early will gain faster reach, stronger engagement, and wider global distribution.

‍🎧 BFCM Recap: 3 Winning Moves To Use in Q4

Jocelyn from Pilothouse breaks down the top creative and media tactics that helped brands scale through BFCM despite rising CPMs. Use her insights — from evergreen creative mixes to quick Canva refreshes — to keep performance strong through the rest of Q4.

‍🤖 Perplexity and PayPal Launch Instant Buy Ahead of The Holidays

Perplexity and PayPal have launched a new Instant Buy feature that lets U.S. users shop directly through Perplexity’s conversational search. Shoppers can now discover products and complete purchases in just a few clicks without leaving the platform.

‍🎄 3 Ways To Take A Holiday Multi-Channel Approach

During peak holiday noise, brands win by using ultra-clear product-specific ads, segmented email sends, and high-intent affiliate partnerships to reach shoppers who are ready to buy. Pilothouse’s three-step approach helps brands cut through competition, boost conversions, and drive efficient multi-channel revenue.

‍🧠 Using Reverse Psychology To Hook in Customers

Elliosa grabs attention with a bold “Do Not Buy” message, using reverse psychology to stand out from typical holiday sales ads and stop the scroll. This simple, repeatable tactic hooks customers fast and works across almost any product category.