Prepare to have your perspective shifted.

Tariff Cutbacks: Where Brands Are Trimming Budgets

DTC readers reveal how they’re adapting to new tariffs, with 26% cutting operating expenses—plus, weigh in on whether these tariffs are here to stay.

Pilothouse Offers Free Tariff Response Audit for 7-Figure Brands

To help brands navigate rising tariff pressures, Pilothouse is providing a free marketing audit focused on margin protection and growth opportunities.

Category Lifecycles, Tariff Cuts, and Smarter Revenue Tactics

Today’s DTC explores product lifecycle strategies, tariff-related brand adjustments, and how to drive more email revenue without discounting.

ASMR Ads, Social Media Conferences, and Tariff-Driven Tensions

ASMR-style TikTok ads boost engagement, while upcoming events like SocialNext and Config offer insights into digital trends amid rising U.S.-China tariff tensions.

Inside Aviron’s $25M Rise: From Cold Calls to Connected Fitness Success

Founder Andy Hoang shares how Aviron scaled through B2B pivots, gamified hardware, and smart DTC strategies in this insightful podcast episode.

U.S. Tariffs on Chinese Imports Spike to 104% as Global Trade Tensions Rise

Trump enacts a steep tariff hike, prompting global reactions, market shifts, and bipartisan calls for more oversight on executive trade authority.

Tariff Poll Results Are In—Here’s How Brands Are Adjusting

40% of DTC brands are holding ad spend steady despite new tariffs; today, readers weigh in on where cuts may be coming next.

Margins Are Shrinking—Is Your Strategy Ready?

Pilothouse helps DTC brands stay sharp and adaptable with custom strategies that protect margins and drive results in today’s shifting market.

Tariff Updates, Aviron’s $25M Strategy, and the ASMR Engagement Boost

Today’s DTC covers the latest on tariffs, Aviron’s gamified fitness growth story, and how ASMR videos are quietly driving higher engagement.

Boost Email Performance With These 5 Cognitive Biases

Jordan Gordon of Pilothouse shares how anchoring, loss aversion, social proof, and more can make your emails more persuasive and conversion-friendly.

Snap Ads, GROW LA, and Meta’s Llama 4: Here’s What’s New

From Snap’s untapped audience potential to GROW LA’s industry meet-up and Meta’s new AI models, here’s your daily dose of DTC quick hits and updates.

5 Urgent Tariff Impacts Every Ecommerce Brand Should Know

From pricing precision to customs delays and de minimis loophole closures, new tariffs are reshaping ecommerce supply chains—here’s how to stay ahead.

Unlock the Power of UGC at the First-Ever Global UGC Summit

Join Skeepers’ virtual summit on April 29 to gain insights from TikTok, Google, and top brands on how to master user-generated content and influencer marketing.

Tariff Tensions Escalate: U.S. Threatens 104% Rate on Chinese Imports

Trump warns of steep new tariffs if China doesn’t back down, as markets react and global trade partners brace for impact.

How Are Brands Adjusting Ad Spend Amid New Tariffs?

As tariffs reshape ecommerce costs, DTC brands weigh their ad strategies—vote now and see how others are adapting in tomorrow’s results.

Navigate Tariff Turbulence With a Performance-First Marketing Partner

Pilothouse helps brands weather ecommerce pressure by driving efficiency, maximizing LTV, and making every ad dollar work harder in volatile markets.