Prepare to have your perspective shifted.

Search Surge Demure Takes Over Social Media as a New Fall Trend Emerges

The word "demure" is trending on social media thanks to a viral TikTok, with brands encouraged to lean into modest fashion as consumers shift towards fall styles.

How To Develop Your Own Data-Backed Creative Strategy A Pilothouse Case Study

This podcast episode explores how data-driven creative testing helped the brand GrowOya optimize their ad strategy, highlighting the importance of identifying winning angles and using seasonal testing to prepare for major sales events like Black Friday.

Cut The Corporate Fluff Things Are About To Get Juicy at Retention Uncensored

Retention Uncensored is an upcoming un-conference in New York City where 100 top retention marketers will gather for unfiltered discussions and idea-sharing on September 25.

Beats By Dre’s Viral Ad Pits Kim K Against Jimmy Fallon in a Fake Rivalry

Beats by Dre's latest ad campaign features a humorous rivalry between Kim Kardashian and Jimmy Fallon, leveraging their massive social media followings and creative storytelling to generate buzz and engagement.

BFCM Is Coming It's Time to Perfect Your Brand’s Story for Maximum Impact

With Black Friday and Cyber Monday approaching, brands need to focus on storytelling to stand out, using strategies that connect emotionally with consumers and highlight unique product features.

TikTok Fights U.S. Ban Claims Citing Unprecedented Speech Restriction Ahead of September Hearing

TikTok is challenging a potential U.S. ban, arguing it would be an unprecedented restriction on free speech, with the case set for a September hearing.

Dad Gang Boosts Conversions by Adding Social Proof to Ads

Bart Szaniewski from Dad Gang shared how adding customer comments to product images in ads significantly increased conversions. Plus, recent news on major mergers and acquisitions in the AI and food delivery sectors.

The FTC Cracks Down on Fake Reviews and Testimonials New Rules and Penalties for Deceptive Marketing Practices

The FTC introduces strict new rules against fake reviews, including penalties of up to $51,744 for violations, aiming to curb deceptive marketing practices and protect consumers.

How Tineco Built Their Brand and Reached New Customers While Scaling Sales on Walmart Marketplace

Tineco leveraged Walmart Marketplace to build brand recognition, reach new customers, and efficiently scale their sales with innovative programs and cost-effective fulfillment options.

How To Dummy Proof Your Call To Actions Common Mistakes and Simple Fixes

This section highlights common mistakes DTC brands make with call to actions and offers practical tips to optimize CTAs for better conversion rates and user engagement.

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Running a Back To School Promotion? Focus on Cost Savings as AOV Drops 4% This Year

Back To School promotions are seeing a shift towards lower-cost items as AOV drops 4% from last year, with the fastest growth in orders under $100.

Marketing Events Your Go-To Site for August's Top Marketing Conferences

Explore upcoming marketing events in August, including top conferences for retail marketers, podcasters, and digital marketing professionals, with details on locations, dates, and costs.

How Feals Doubled Orders With a Simple CTA That Boosts AOV

Feals doubled their orders by adding a CTA that encourages customers to double their purchase for free shipping and cost savings, making it an effective strategy for increasing average order value.

What’s Next Shopping Report Reveals Three Trends Shaping Consumer Behavior

TikTok's What’s Next Shopping Report highlights three consumer-driven trends, including the use of shopping for mood-boosting, the rise of global product communities, and the impact of real-time feedback on product development.

Early Access to Our New Marketing Events Site for Loyal DTC Subscribers

Get early access to our Marketing Events site with all the upcoming online and in-person events in your area, plus the latest insights on consumer behavior and advertising strategies.