Good morning,
Amazon has partnered with the UK’s largest publisher Reach to access first-party customer data for targeted advertising.
Which means they are now using…second-party data? 🤔
As the third-party cookie phase out continues, brands will need to rethink how they capture customer data so they can continue running targeted ads in Q4.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Pennsylvania Pharmacists Association, Paper Shop Bakery, and Snug Sofa. 👋
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If you’re using Meta Ads, you’ll want to become familiar with custom reports so you can accurately measure performance in your account.
The Pilothouse Meta team uses custom Meta reports daily to view campaign performance, make optimization decisions, and allocate budgets based on 3, 7, and 14 days of data.
1️⃣ Click on the hamburger menu on the left side of the Business Manager and select “Ads Reporting.”
You’ll end up on a page that looks like this. Click the green “Create Report” button.
2️⃣ Choose your ad account, name your report, and click “Create.”
3️⃣ You’ll have the option to choose a layout - either a pivot table, trend line chart, or bar chart. A pivot table is typically a good starting point and you can adjust to a trend line or bar chart at any time.
4️⃣ A report similar to the one below will open and this is where the fun comes in - customizing your report!
To view the rest of the steps on how to create your own custom Meta Ads report, click here.
Get real actionable insights at the Bloomreach Commerce Experience Summit this February 27th-28th.
The free virtual event (yes, you can be comfy cozy at home) will equip you with the tactics, knowledge, and confidence you need to use AI to create better customer experiences.
Speakers from Etsy, Manscaped, Bloomreach, and more will help you navigate:
Stop trying to play catch up with AI. Join the can’t miss virtual event.
Pepsico’s beverage brand STARRY aims to make a big splash by releasing their first ever Super Bowl ad with hip hop phenom Ice Spice.
The campaign:
The cheeky “It’s Time To See Other Sodas” campaign shows how STARRY’s animated mascots Lem and Lime win over Ice Spice’s heart and get her to ditch her ex-lemon lime soda. When her ex shows up to the same party she tells him she just needs something more refreshing and crisp.
STARRY is encouraging social media users to use the hashtag #SeeOtherSodas on their page for a chance to win a four day trip to see Ice Spice perform at Coachella in April.
The brand is hoping that by having Ice Spice’s stamp of approval, it will encourage other Gen Z consumers to “see other sodas” and help them gain more market share in the lemon lime beverage category.
The beverage brand will also be taking advantage of other popular online platforms like the dating app Tinder, playing heavily into the relationship concept.
Users who swipe right on Lem and Lime mascots during the Super Bowl, Valentine’s Day, or Singles Awareness Day can win free drinks to help win over their new love interest.
But that’s not all.
Starting on Valentine’s Day, users who block their ex-lemon lime soda on Instagram and TikTok will be entered to win a STARRY Break Up Kit which includes a STARRY sweat set, phone ring, and heart candies with custom messages.
The takeaway?
Which Super Bowl teaser ads are you loving so far? Let us know by replying back to the newsletter!
🛑 STOP WASTING YOUR CREATIVE BUDGET… Living Proof saved by automating and scaling their influencer gifting program and saw an impressive 16M impressions with a 4.5% engagement rate. Find out how. *
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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