Prepare to have your perspective shifted.

‍🎧 Where Should That Click Go? Landing Pages, Homepages, and PDPs

Most brands send paid traffic to their homepage, but Taylor explains why that kills conversion and how a purpose-built landing page matched to buyer intent consistently wins. Learn the simple landing-page frameworks, message hierarchy, and quick tweaks that lift CVR without touching your media budget.

‍🚀 Keep That Cyber Week Momentum Going In December!

December is still a high-intent shopping window, and brands that quickly shift from deal messaging to gift-driven, last-minute, and evergreen creatives can outperform BFCM. Lean into urgency, fast shipping, refreshed top performers, and Q5 self-gifting to capture meaningful incremental revenue before year-end.

‍🛠️ Google Ads New Targeting Option

Google Ads is rolling out Partner Match, a new targeting option that lets brands use third-party partner data to build custom audiences for YouTube. This update gives advertisers more precise targeting and improved campaign performance.

‍🎧 Nik Sharma on Scaling DTC in 2025: Creative Strategy, Offers & Retention

Nik Sharma breaks down how DTC brands can win Cyber Week with simple, proven offers, stronger landing pages, and a two-layer creative strategy that boosts scale. He also shares how to turn one-time BFCM shoppers into loyal repeat customers using low-cost, high-emotion email plays.

‍👏 Shopify Reports Record-Breaking Black Friday Sales

Shopify merchants hit a record $6.2B in Black Friday sales, growing 25% year over year. Analysts expect Cyber Monday to break records as well, signaling a strong holiday ecommerce surge.

‍🛠️ Four Instagram Updates You Might Have Missed

Instagram’s newest updates — carousel prioritization, AI captions, in-app story scheduling, and multi-language auto-dubbing — are reshaping what performs in 2026. Brands that adopt these tools early will gain faster reach, stronger engagement, and wider global distribution.

‍🎧 BFCM Recap: 3 Winning Moves To Use in Q4

Jocelyn from Pilothouse breaks down the top creative and media tactics that helped brands scale through BFCM despite rising CPMs. Use her insights — from evergreen creative mixes to quick Canva refreshes — to keep performance strong through the rest of Q4.

‍🤖 Perplexity and PayPal Launch Instant Buy Ahead of The Holidays

Perplexity and PayPal have launched a new Instant Buy feature that lets U.S. users shop directly through Perplexity’s conversational search. Shoppers can now discover products and complete purchases in just a few clicks without leaving the platform.

‍🎄 3 Ways To Take A Holiday Multi-Channel Approach

During peak holiday noise, brands win by using ultra-clear product-specific ads, segmented email sends, and high-intent affiliate partnerships to reach shoppers who are ready to buy. Pilothouse’s three-step approach helps brands cut through competition, boost conversions, and drive efficient multi-channel revenue.

‍🧠 Using Reverse Psychology To Hook in Customers

Elliosa grabs attention with a bold “Do Not Buy” message, using reverse psychology to stand out from typical holiday sales ads and stop the scroll. This simple, repeatable tactic hooks customers fast and works across almost any product category.

‍🚀 Avoid Creative Fatigue With This New Meta Feature!

Meta’s new related media feature dynamically pairs your approved assets to reduce creative fatigue and boost performance. Early tests show campaigns using it see 12.9% more conversions, making it a high-impact tool for DTC brands to try.

‍🎧 How To Squeeze The Rag Dry This Black Friday Weekend

Black Friday isn’t set-and-forget—Aves breaks down the key checks, landing page swaps, and rapid creative iterations that help brands squeeze extra revenue out of the long weekend. Learn which ad types drive the fastest wins and how a planned daily workflow keeps performance sharp through Cyber Monday.

‍💡 Hurry, Stop The Scroll With These Scrappy Ads!

Scrappy, intentionally “bad design” ads like Bully Bunches’ viral trend and Spiral Backpacks’ quick screenshot-style creatives are helping brands stand out during Black Friday. These low-lift, high-impact formats stop the scroll and cut through polished ad clutter.

‍💰 Cooking Up An AI Ad Using Nano Banana

AI can now generate full video ads, but it’s far from a one-click solution — it still needs strong creative direction, smart prompting, and human taste. Pilothouse proved this by building a 15-second product video using only AI tools, showing that AI provides the ingredients, but humans still cook the final dish.

‍🎧 Last Minute BFCM Checklist (Only 12 Mins)

A fast, 12-minute breakdown of the most important last-minute BFCM email tactics you can still deploy before Black Friday hits. This episode gives quick, actionable plays to maximize revenue during the biggest shopping weekend of the year.

‍🎁 Snapchat Shares Insights on Gen Z Holiday Shopping

Snapchat’s new Gen Z holiday report shows young shoppers want both inspiration and deals when searching for gifts. The platform also notes that Gen Z keeps shopping well past Dec 26, with buying stretching into the New Year.