In Part 2 of this deep dive, Jordan breaks down how to attribute your post-click ecosystem without relying solely on platform reporting. From estimating CRO uplift to sizing Rebuy’s true contribution and pressure-testing retention performance, this episode walks through the math and the mindset operators need to understand where low-cost revenue is really coming from.
In this episode:
- How to estimate CRO revenue impact using direct linear conversion rate
- Two practical ways to measure Rebuy performance
- Why MER comparisons often mislead operators
- The retention metrics that matter more than repeat rate
- How to size each growth lever against total Shopify revenue
00:00 — Why Post-Click Revenue Matters
00:29 — Measuring Rebuy’s True Impact
06:42 — How to Calculate CRO Revenue Uplift
13:25 — Comparing Channel Revenue Rates
14:49 — The Retention Metrics That Actually Matter
30:22 — Final Framework and Key Takeaways
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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