Everyone loves to talk about trends.
But most brands don’t understand the difference between cultural trends and content trends — and confusing the two is how you end up with ads that look like everyone else’s.
In this episode of Ad-venturous, Aves breaks down:
• The difference between cultural shifts and creative fads
• Why co-opting culture can quietly damage your brand
• How content trends become oversaturated (fast)
• Why “if it worked for them” is usually the wrong logic
• How to use discernment instead of chasing what’s trending
00:00 – Why Trend-Chasing Hurts Your Brand
03:00 – Cultural Trends vs. Content Trends
09:45 – Cooperating With Culture (Not Co-Opting It)
18:30 – The Problem With Content Trends & Echo Chambers
25:00 – Using Discernment: Personas is better than Virality
29:30 – Building Creative That Outlives the Feed
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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