Most brands look at the wrong email metrics.
In this episode, Jordan explains how to build a real retention engine in 2026 by focusing on the numbers that actually drive growth: clicks, inbox health, segment performance, and list quality.
You’ll get a simple dashboard framework you can set up in minutes to see exactly what’s happening inside your email program — and stop getting fooled by misleading attribution.
If email is a big part of your revenue (or should be), this is a must-listen.
#EmailMarketing #RetentionMarketing #EcommerceGrowth #MarketingMetrics #CustomerRetention #EmailAnalytics #DTC #EmailDeliverability #DataDrivenMarketing #MarketingPodcast
00:00 – Introduction: Why Retention Beats Acquisition
03:04 – The First Metric to Check
06:52 – Start With Clicks, Not Revenue
10:16 – When Lower Metrics Are a Good Sign
14:08 – Tracking True List Growth
23:19 – Inbox Health by Domain
32:55 – Cleaning Up Underperforming Automations
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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