In this episode, Jordan breaks down Site Funnels 1.0, a post-click revenue system designed to turn traffic, email, and organic visitors into low-cost, compounding revenue.
You’ll learn how the world’s best ecommerce teams think about funnels, choke points, and psychological progression across the site and why improving conversion rate is often the fastest way to grow without increasing ad spend.
Jordan walks through how visitors move from homepage to category pages to product pages to checkout, how to identify the moments that control revenue, and how to design funnels for both qualified and unqualified traffic.
Hashtags:
#ecommerce #cro #conversionrateoptimization #dtc #shopify #emailmarketing #retentionmarketing #growthmarketing #onlinestore #digitalmarketing #funnelmarketing #performancecommerce #customerjourney #postclick #ecommercestrategy
Timestamps:
00:00 – Introduction: Why a 0.5% conversion rate destroys revenue
02:29 – Ads create awareness, websites create revenue
11:27 – The four stages every site must solve
20:15 – The two-minute rule for conversions
32:28 – The five site funnels that drive ecommerce revenue
49:41 – Why PDPs are the real revenue engine
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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