Black Friday is the biggest stress test of your email system, and this year delivered some clear winners.
In this episode, Jordan breaks down the real tactics that moved revenue: odd-hour sends, plain-text power plays, mystery-angle subject lines, triple taps (and when a pentatap might make sense), plus where revenue actually came from across engaged, unengaged, prospects, and buyers.
#emailmarketing #ecommerce #dtc #retentionmarketing #pilothouse #blackfriday #marketingstrategy #q4
00:00 — Introduction
00:28 — Inboxing Is Getting Harder
01:00 — Subject Line Mystery vs Clarity
02:40 — Odd-Hour Sending Wins
03:10 — Why Plain Text Performs
06:05 — Triple Taps: What We Saw
10:58 — Penta Taps: Use With Caution
14:03 — Where Black Friday Revenue Actually Came From
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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