Email might be the oldest channel in the digital stack, but it’s never been more complicated. In this episode, Jordan sits down with Benny Rubin (CEO of senders.co) and deliverability expert Omer to get straight answers to the questions brands never get clear guidance on.
From engagement windows, static send sizes, and domain reputation to inboxing myths, blacklists, warming strategies, ESP limitations, and how Gmail/Yahoo actually judge your sends, this is a full deliverability deep dive.
If you’ve ever wondered why your campaigns suddenly tanked, why one ESP rejects more than another, or whether you should really be sending to that wider window… this episode is for you.
#EmailMarketing #Deliverability #Klaviyo #RetentionMarketing #EcommerceMarketing #LifecycleMarketing #InboxPlacement #Sendersco #DTCMarketing #MarketingPodcast
00:00 — Introduction
04:01 — The Real Triggers Behind Deliverability Crises
10:20 — Engagement Windows & Why Opens Aren’t What You Think
16:29 — Why Some Domains Play by Different Rules
24:14 — The Truth About “Delivered” vs. SMTP Reality
35:19 — Static Send Size: How Much Variance Is Safe?
42:57 — Should Segments Be Combined to Save Inboxing?
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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