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Thomas Robinson has helped build full‑funnel growth engines for brands like Tiege Henley and now Breath Death — where he’s turning chaotic traction into scalable funnels and converting creator buzz into sustainable growth.
For growth leaders scaling DTC with low‑AOV products.
In this episode, Thomas breaks down:
- How YouTube influencer authenticity became a systematic funnel driver (not a one‑hit wonder).
- Why TikTok Shop is the top strategic revenue channel — and how it boosts Amazon performance.
- The three‑part funnel framework: Hook → Integration → CTA + cohesive landing page.
- Why psychographics beat demographics in creative.
- Omni‑channel retention: SMS, email, DM automations, WhatsApp.
Who this is for: D2C marketers scaling early‑growth brands, content and performance teams, founders wrestling with low‑AOV CAC.
What to steal:
- Turn creator moments into evergreen assets for Meta, TikTok, and YouTube.
- Build landing pages that mirror ad intent (don’t lose momentum).
- Segment email/SMS flows by customer psychographic intent.
Timestamps
00:00 — Turning creator buzz into scalable growth
02:00 — Why Breath Death chose TikTok Shop as a core channel
04:00 — Gen Z targeting, nostalgia, and early audience signals
06:00 — Learning from Liquid Death’s polarizing brand strategy
08:00 — Turning influencer moments into evergreen funnels
10:00 — Structuring ads with hooks, integrations, and CTAs
12:00 — TikTok Shop, Amazon halo effects, and channel synergy
14:00 — Affiliate strategy from nano creators to macro partners
16:00 — Why YouTube influencers compound better than paid ads
18:00 — SEO, Reddit, and authority in AI-driven search
20:00 — Scaling low-AOV products on Meta ads
22:00 — Psychographics, motivations, and creative archetypes
26:00 — Q4 growth, LTV focus, and retention strategy
28:00 — Email, SMS, WhatsApp, and DM automation
31:00 — Long-term brand storytelling vs direct response
34:00 — Personalized landing pages and post-click experience
Hashtags
#dtcpodcast #dtcbrands #ecommercegrowth #tiktokshop #influencermarketing #creatorcommerce #brandstrategy #performanceads #youtubeinfluencers #affiliatemarketing #consumerbrands #foundermarketing #growthmarketing #directtoconsumer
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