Ep 57: Shaan Arora on the Real Pop-Up Levers: Copy, Timing, Segmentation

Every brand uses a pop-up... but most leave serious revenue on the table.

In this episode, Jordan sits down with Shaan Arora, founder of Alia, to break down the real pop-up levers that drive conversion: copy, timing, and segmentation.

You’ll learn what 150 million monthly pop-up views reveal about what actually moves the needle, how AI testing is changing optimization, and why design isn’t the difference-maker you think it is.

Plus, the Pilothouse team’s early experiments with Alia (including one that 5x’d a welcome flow) and where Shaan sees the future of email, SMS, and personalization heading.

#EmailMarketing #Retention #Ecommerce #PopUps #CRO #ConversionOptimization #DTC #DigitalMarketing #EcommerceStrategy #AI #MarketingStrategy #CustomerAcquisition #CustomerRetention #EmailDesign #MarketingAutomation #ListGrowth #Shopify #RetentionMarketing #GrowthMarketing #MarketingData #Alia #Pilothouse #TWBERP

00:00 – Intro: Why every brand uses pop-ups—and why most get them wrong

01:31 – Shaan Arora (Alia) joins to break down what really moves conversions

03:56 – How Alia grew from 0 to 2,500 brands and 150M monthly pop-up views

09:07 – The real levers: copy, timing, and segmentation

11:05 – Testing, AI optimization, and why design matters less than you think

14:36 – Authenticity, AI, and the future of email & SMS

17:56 – Smart offers and one-to-one pop-up personalization

24:40 – Shaan’s top tips: timing, mystery offers, and full-screen testing

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