In this episode of The World’s Best Email Retention Podcast, Jordan explores a list growth approach that looks appealing on the surface but can create hidden risks for your email program.
He explains how these tactics affect deliverability and reporting, and what to focus on instead to keep your channel strong heading into Q4.
- 0:00 – Introduction
- 0:56 – An overview of certain list-growth tactics
- 4:59 – How permission impacts deliverability
- 9:22 – Examples of client deliverability challenges
- 12:39 – What the data shows about subscriber quality
- 22:23 – Broader implications for the email ecosystem
#EmailMarketing #RetentionMarketing #Deliverability #ListGrowth #EcommerceMarketing #MarketingPodcast #DigitalMarketing #CustomerRetention #EmailStrategy #Q4Marketing
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Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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