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In this episode of the DTC Podcast, host Eric Dyck welcomes Avery from Ad-venturous and Taylor Cain from Pilothouse to break down key takeaways from Mother’s Day campaigns and how they inform Q4 preparedness.
🎯 Key Topics Covered:
Meta’s evolving ad ecosystem: Advantage+ Shopping is being replaced by Sales campaigns—test both now.
Creative strategies for gifting: Use creator-generated content that speaks to gift buyers, and keep promos simple and clear.
Memorial Day as a testing ground: Why testing promos and creative during Memorial Day sets the stage for successful Q4 execution.
Efficiency vs. scale: Many brands are prioritizing margin over raw volume—learn how this shift affects ad strategies.
🔑 One Big Idea: Start testing now. Memorial Day is your launchpad for Q4 insights and optimizations.
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Timestamps
00:00 – Meta Mother’s Day promo variations and strategies
02:00 – Instant’s role in email capture and revenue recovery
04:30 – Creative tactics for giftable brands around Mother’s Day
07:00 – Meta’s CPM trends and scaling insights
10:00 – Threads’ emergence and media buying implications
12:30 – Memorial Day as a Q4 testing ground
16:00 – Memorial Day offer strategies and testing recommendations
19:00 – Future plans for the Adventurous podcast
Hashtags
#DTCMarketing
#MetaAds
#EcommerceStrategy
#Mother’sDayMarketing
#DigitalAdvertising
#CreativeStrategy
#Q4Planning
#ThreadsSocialMedia
#MemorialDaySales
#AdventurousPodcast
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