We’re back with Part 2 of Email Like a Billion Dollar Brand on a Five-Figure Budget.
In this episode of the World’s Best Email & Retention Podcast, Jordan digs into the playbook billion-dollar brands use, and shows how to apply it without the billion-dollar resources. You’ll learn:
- Why you should launch everything as a test
- The simple segmentation model that can transform your campaigns
- How cadence, subject lines, and destinations shape results
- Why “set it and forget it” is a dangerous trap for growing brands
👉 Subscribe for more practical strategies to keep your list engaged and your retention revenue flowing.
#EmailMarketing #RetentionMarketing #EcommerceGrowth #CustomerRetention #EmailStrategy #LifecycleMarketing #MarketingPodcast #EmailSegmentation #ABTesting #EcommercePodcast
00:00 – Introduction
01:30 – Launch every campaign element as a test
04:29 – What to test first: triggers, cadence, subject lines & more
10:23 – How bad segmentation wrecks inboxing
13:49 – The simple six-segment model for smarter targeting
22:35 – Using product segmentation to drive hero sales
25:59 – Created date segmentation: this year’s vs. last year’s business
31:22 – Base analysis and the truth about repeat buyers
36:44 – Key takeaways on testing, frequency & segmentation
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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