In Part 2 of our American Eagle vs. Everlane breakdown, we shift focus to Everlane. Jordan Gordon dives into how the DTC-first brand approaches email and onsite strategy compared to AE’s revenue-driven program.
From minimalist design choices to refined upsell tactics, we explore how Everlane uses email as a brand-building tool while American Eagle leans on volume to hit quarterly numbers.
You’ll learn:
- Why Everlane’s minimalism works as more than just an aesthetic
- The difference between brand-driving vs. revenue-driving email programs
- Key upsell and cross-sell tactics that stand out onsite
- What marketers can take away from both approaches
#EmailMarketing #RetentionMarketing #LifecycleMarketing #EmailStrategy #CustomerRetention #Retention #BrandBuilding #RevenueGrowth #BrandVsRevenue #EcommerceStrategy #AmericanEagle #Everlane #DTC #DirectToConsumer #Ecommerce #TWBERP #DTCPodcast #MarketingPodcast #EcommercePodcast
00:00:00 - Intro
00:01:00 - Brand vs. Revenue
00:03:00 - Everlane’s DTC Reality
00:06:00 - Subject Lines & Preheaders
00:09:00 - Short Subject Lines
00:13:00 - Minimalist Email Design
00:20:00 - Artistic Visuals
00:28:00 - Final Takeaways
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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