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Today, we’re doing something a little different. We’re featuring an episode from The World's Best Email and Retention Podcast (TWBERP)—a must-listen for anyone looking to maximize revenue from the customers they’ve already acquired.
Subscribe to TWBERP Here: https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0A
TWBERP is where Jordan Gordon and the Pilothouse email and retention team break down the strategies that keep customers engaged and spending, without relying on constant acquisition.
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In this episode, Jordan dives into a concept that big brands obsess over but most DTC brands ignore—tracking your lifecycle metrics, not just your revenue. He breaks down:
🔹 The 3 key lifecycle stages—Promotional, Customer, and Category—and why tracking them gives you a clearer picture of your business health.
🔹 How to spot margin erosion in your discounting strategy before it tanks your profits.
🔹 Why a growing revenue line can actually be a red flag—and what to look for instead.
If you’re serious about scaling your brand sustainably, this one’s a must-listen.
Hit play and don’t forget to subscribe to TWBERP!
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Timestamps:
00:00 Introduction to Lifecycle Metrics
02:00 Why Tracking Revenue Alone Is Not Enough
04:30 Three Key Lifecycle Metrics to Monitor
07:15 The Impact of Discount Strategies on Profit Margins
10:45 Building a Loyal Customer Base vs. Constant Acquisition
14:30 How to Measure Customer Retention Effectively
18:15 The Role of Product Categories in Lifecycle Marketing
22:00 Closing Thoughts & Email Growth Strategies
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Hashtags:
#EmailMarketing #CustomerRetention #LifecycleMetrics #EcommerceGrowth #DigitalMarketing #DTC #MarketingStrategy #BusinessGrowth #EmailOptimization #RetentionMarketing
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