Need to know—fast—whether your funnel’s working? In this episode, Jordan shares the exact system he used to audit 100+ ecommerce sites in just two days.
It’s a crash course in post-click performance: the 7 key metrics that tell you if your site is converting, retaining revenue, and setting you up for repeat purchases.
You’ll learn:
- How to measure funnel health in minutes, not hours
- Which metrics vary wildly by business model (and which don’t)
- How discount rate, return rate, and completion rate connect
- Why Klaviyo’s attribution data tells only part of the story
- What high-performing homepages, PDPs, and carts have in common
Timestamps:
00:00 Intro and Purpose of the Metrics Framework
02:00 Moving to Port Alberni and Merging CRO with Email Retention
04:00 Grouping Accounts by Business Model and Funnel Benchmarks
06:00 Key Metrics Overview: From Load Time to Klaviyo Revenue
12:00 Real-World Use Case for Assessing Site Performance
16:00 Interpreting Cart Add and Conversion Rate Benchmarks
22:00 Discount, Return, and Completion Rate Analysis
28:00 Klaviyo Revenue Attribution Explained
34:00 Meta and Google’s Role in Your Post-Click Metrics
44:00 Qualitative Site Walkthrough: Homepage to Checkout
Hashtags:
#Ecommerce #RetentionMarketing #CustomerJourney #FunnelOptimization #ConversionRateOptimization #EmailMarketing #Klaviyo #CRO #Benchmarking #PostClickMetrics #DataDrivenMarketing #EcomAnalytics #TWBERP #WorldsBestEmailRetentionPodcast #MarketingPodcast #DTCMarketing
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Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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